IFABC REBRANDS FOR THE DIGITAL WORLD

Following the launch of its new website, the International Federation of Audit Bureaux of Circulation (IFABC) has refreshed its branding as part of its ongoing commitment to supporting its
members in the rapidly growing digital world.

The refreshed branding includes a new logo that represents IFABC’s global remit and shows the organisation as more digitally-focused. The logo will be used across all IFABC collateral as well as
sitting on the new website, launched in July last year with the National
Newspaper headline circulation data from 34 countries within IFABC membership.

This year will see the addition of local newspapers’ as well as updated National Newspapers data from IFABC’s membership as it continues to develop the website into a central resource for
global circulation data.

Jerry Wright, President of IFABC said, “In the ever-evolving digital world the IFABC has an increasingly important role to play in facilitating cross-border digital measurement
standards that reflect the way that media is traded globally. It became crucial
that we updated the look and feel of the IFABC branding to represent our
position in the market and represent the organisations growing importance and
its understanding of the digital media world.”

The IFABC is a global forum for the identification and sharing of successful innovation, providing audit bureaux around the world with one cohesive voice and setting worldwide best practice for the measurement of the media industry.