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It was a special day for 60 senior citizens from the Kreta Ayer Foundation as they were treated to an event in town as part of Asia Pacific Breweries Singapore’s (APBS) celebrations for the Year of the Dragon. Titled “Grannies Day Out”, the event brought a twist to celebrating the Lunar New Year for these elderly folk who had supported APB Singapore’s “Cookies for Charity” drive in recent weeks.
To thank the seniors, APBS brought them to Shaw Theatres Lido at Orchard Road for a special movie screening of a Chinese film titled “Legendary Amazons” at 10.30am. The movie screening was followed by a sumptuous six-course lunch at East Ocean Teochew Restaurant at Shaw Centre. APBS staff was on hand to serve as chaperones to the elderly and provide the personal touch to make it an outing to remember.
The elderly folk helped with the packing of 3,000 boxes of “Tiger Fortune Cookies” which were sold in the lead up to the new lunar year at the Chinatown Pavilion at Banda Street. Proceeds from the initiative supports the Meal and Grocery Programme created by Kreta Ayer-Kim Seng Constituency to ensure that the needy elderly living there are able to eat regular and nutritious meals.
“Heading out to the cinema is not something the needy elderly living in Kreta Ayer have been able to enjoy. In the spirit of fostering “togetherness” during the on-going Chinese New Year celebrations, we are delighted that a simple activity like this really brought the festive cheer alive. The excitement, smiles and laughter shared by the seniors throughout the outing today has certainly warmed our hearts”, said Alina Boey, Head of Corporate Communications, APBS.
For more information, please contact:
Prisca Hoo/Shane Neubronner
Asia Pacific Breweries Singapore
T: (65) 6860-3024
M: (65) 9789- 7339
Listed on the Singapore Exchange, Asia Pacific Breweries Limited (APB) is one of the key players in the beer industry. A joint venture between the Fraser and Neave Group of companies and Heineken, APB was established as Malayan Breweries Limited (MBL) in 1931. The company went on to open its first brewery in Singapore and launched the award-winning Tiger beer a year later. Over time, MBL took its business beyond Singapore and added new beer brands to its portfolio of brews. MBL was renamed Asia Pacific Breweries Limited in 1990. Today, APB operates an extensive global marketing network, which spreads across 60 countries and is supported by 30 breweries in 14 countries including Singapore, Cambodia, China, Indonesia, Laos,Malaysia, Mongolia, New Caledonia, New Zealand, Papua New Guinea, Solomon Islands, Sri Lanka, Thailand, andVietnam.
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