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Julie Chiang’s passion and love for her job led her to take the road less trotted. She heeded the government’s call for entrepreneurship and creativity – Julie is one of the founding consultants of Asia PR Werkz. In her professional career, Julie has developed a broad-based communications practice which includes consumer & lifestyle PR, technology PR, events management, promotions and publicity.
Within the FMCG industry, Julie has vast experience in the launch and sustenance of product and brand publicity. At Asia PR Werkz, she was the driver behind the successful publicity for consumer brands such as Nescafe Dolce Gusto, Nestle Cerelec, Nestle Breakfast Cereals, Mattel Fisher Price, and AYAM Brand.
In the area of lifestyle consumer engagement programmes and events, Julie led the team in the launch of Treasure Bay Bintan, KidsFest 2014 and 2015, the Jetstar Asia’s Jetsaver Lite programme, the Martell Man of the Year Awards. She also spearheaded the Singapore River Festival supported by Singapore Tourism Board. She launched and led the Asia PR Werkz team for the Singapore Sports’ Council Kids Club and the Women’s Sports Programme; Fresh Air For Women; WaterFest and the Doctor For a Day app for Mount Elizabeth Novena Hospital.
Julie is very much an expert not only offline but also in the online virtual world. In the area of online consumer sites, Julie launched 12buy.sg – a lifestyle portal powered by Challenger, the largest IT retail store in Singapore; and the first online shopping mall for blogsites – www.jipaban.com. Julie provides consultancy to Nuffnang.com – Asia Pacific’s first and leading blog advertising community and worked with them for their first regional Blog Awards in 2009.
Julie was involved in the conceptualization and execution of the launch of entertainment channels and programmes, including E! News Asia, Baby TV, MTV VJ Hunt, MGM Channel Asia, Nickelodeon’s Green Programme and Cartoon Network’s The Powerpuff Girls. Today, she represents production powerhouse activeTV who are the producers for Amazing Race Asia, and Asia’s Next Top Model in all their Public Relations requirements. She also did pro-bono work with MTVExit for the launch of their programme in 2011.
The luxury sector is familiar grounds for Julie, who saw her leading the team in client servicing and strategically positioning client’s brands like The Grand Mercure Roxy hotel, Glenlivet, Martell, Chivas, Lamborghini, Pagani, and the Singapore Flyer’s Sky Dining Experience and BMW.
She is also active in Corporate work with the Singapore National Eye Centre, Challenger, the Intellectual Property of Singapore – HIP Alliance and the Special Olympics Singapore.
Julie is an accredited PR Practitioner of the Institute of Public Relations Singapore and a member of the Singapore Press Club. She holds a Bachelor of Arts – Public Relations from the Royal Melbourne Institute of Technology, Australia.