EVA Air appoints ASIA PR WERKZ for Hello Kitty Jet Launch

EVA Air appoints Asia PR Werkz for Hello Kitty jet launch to handle media relations, digital coms and marketing campaign. As part of the Hello Kitty Jet Launch advertising campaign, Asia PR Werkz partnered Moove Media to design and produce an SBS Transit Hello Kitty concept double deck bus. This is the first time Moove Media has launched a concept double deck bus.

While the fully-wrapped double deck bus is all white on the outside featuring Sanrio’s characters – Hello Kitty, My Melody as well as Kiki and Lala, the inside of the concept bus, which also feature the characters, are decked in pink, blue and yellow from the interior walls, the seats, to the stairs as well as the upper deck of the bus.

Read more here :

http://www.marketing-interactive.com/spot-hello-kitty-sbs-buses/