NEW WINS FOR ASIA PR WERKZ & 14 SHORTLISTED ENTRIES IN PR AWARDS 2019

NEW WINS FOR ASIA PR WERKZ & 14 SHORTLISTED ENTRIES IN PR AWARDS 2019

Singapore, 20 February 2019 – Asia PR Werkz today announced that the agency’s practice focusing on start-ups has secured new assignments with Axinan (a leading insurtech firm), Pand.ai (a Singapore-based AI firm that builds chatbots for businesses) and the Cambodia Fintech Association. The agency also recently launched Hi Doc, a telehealth platform backed by Singapore Medical Group that caters to specialists to provide quality follow up healthcare.

Asia PR Werkz has also been appointed by Arts House Limited to provide public relations counsel and support for key festivals at Aliwal Arts Centre, Goodman Arts Centre, and The Arts House in 2019. The festivals include Aliwal Urban Art Festival, Aliwal Arts Night Crawl, Goodman Open House, Goodman B-Sides, Textures, and LumiNation.

The agency also re-contracted existing clients:

• HR-tech focused startup HReasily;
• leading fintech firm FOMO Pay;
• regional digital wealth firm, WeInvest for whom the agency will undertake the PR mandate across markets like Singapore, Malaysia, UAE and Thailand;
• GuocoLand for whom the agency will continue to provide strategic communications counsel and lead in the PR for the group’s upcoming developments in Singapore including the much anticipated launch of Guoco Midtown;
• specialist professional recruitment consultancy Robert Walters Singapore; and
• Singapore National Eye Centre.

It was also recently unveiled by PR Awards 2019 that Asia PR Werkz has a total of 14 shortlisted entries. The regional awards is the definitive awards programme for all PR professionals and is judged by 23 senior client side industry experts from the region. This year, the awards saw over 420 entries from 144 unique participating organisations from across the region. The agency’s work has been shortlisted in the following categories:

• Best Engagement for a Targeted Community: World of Warcraft: Battle for Azeroth Singapore Launch – Asia PR Werkz for Blizzard Entertainment Singapore
• Best Launch/Re-Launch Campaign: Launch of JadeScape by Qingjian Realty – Asia PR Werkz for Qingjian Realty
• Best Media Relations Strategy:
• GuocoLand – Asia PR Werkz for GuocoLand
• Launch of habitat by honestbee – Asia PR Werkz for habitat by honestbee
• Best PR Campaign: Entertainment: ‘So Here I Am’ by Joanna Dong – Asia PR Werkz for Red Roof Records
• Best PR Campaign: Government/Public Services: Total Defence – Asia PR Werkz for Nexus, MINDEF
• Best PR Campaign: Real Estate:
• Wallich Residence – Asia PR Werkz for GuocoLand
• Tanjong Pagar Centre – Asia PR Werkz for GuocoLand
• Launch of JadeScape by Qingjian Realty – Asia PR Werkz for Qingjian Realty
• Best PR Campaign: Services: Launch of habitat by honestbee – Asia PR Werkz for habitat by honestbee
• Best Regional PR: RedDoorz Regional Expansion (Southeast Asia) – Asia PR Werkz for RedDoorz
• Best Use of Content:
• #WheresMike – Asia PR Werkz for Qantas Airways and Tourism & Events Queensland
• The Craft Festival – Asia PR Werkz for DFS Venture Singapore
• Best Use of Influencers: The Craft Festival – Asia PR Werkz for DFS Venture Singapore
• Best Use of Social Media:
• Total Defence – Asia PR Werkz for Nexus, MINDEF
• #WheresMike – Asia PR Werkz for Qantas Airways and Tourism & Events Queensland