Asia PR Werkz has been appointed on a retainer with Tai Sun, a 3rd generation, family-owned and operated snack food manufacturer. The appointment will see Asia PR Werkz develop and implement the publicity plan and build media relations for Tai Sun as it celebrates its golden jubilee this year.
From a modest family business that started out in the founders’ home kitchen, it has today grown to become a leading producer of an ever-growing range of snack foods distributed in every major supermarket in Singapore and exported to over 10 countries. Its brands include the premium range of Nature’s Wonders, UCA Cassava Chips, Treatz and the flagship Tai Sun nuts. The business today is still helmed by its Founder, Madam Han Yew Lang, with the second and third generation also involved in the operations.
To explore story opportunities, please get in touch with:
Asia PR Werkz is defined by our dedication and commitment to provide insightful analysis and strategic counsel to clients. Since 1996, our firm is uniquely led by a team of owners-directors who combine keen business acumen with a wealth of experience to design and deliver bespoke communications solutions and successful marketing campaigns for our clients across Asia Pacific. We are distinctly set apart by the pride we take in our work.