CherryAffairs is tapping into Malaysia’s sex toys market.

Singapore, March 27, 2013 - CherryAffairs, a Singapore-based startup specializing in retailing of adult novelties in Singapore is now preparing to tap into Malaysia’s market. Social media is the key for them to have maximum impact into the market.

Gone were the days when shopping can only be done in a bricks and mortar store. Adding fast technological advancement with rapid improvements in transportation infrastructure, the market becomes highly connected. The market constantly craves to be updated with the latest news and movements of the market. Over at CherryAffairs, they are making use of these advancements to their advantage. CherryAffairs pride themselves to offer the best service to the market. Fast delivery, discreet packaging, easy and straight forward web user interface design, secure payment system and high quality sex toys in Singapore are what they are offering to the market.

CherryAffairs believes that every industry or corporation will go through a strategic inflection point. Andy Grove, Intel’s co-founder describes an inflection point as “an event that changes the way we think and act.” More often than not, corporations are guilty of being too focused on hitting sales target and chose to ignore major changes that are coming about. These corporations will enjoy good short term profit but will end up making a loss in the long run. On the other hand, some corporations move too soon and suffer from a market mismatch. CherryAffairs believes that they are currently going through the inflection point in the adult novelties industry.

• The transportation infrastructure allows consumers to receive their parcel at their doorstep within hours from their purchase.
  
• With the introduction of smartphone, the users are familiar with the web and are more willing to make their first purchase online. Purchases can be made with just a few clicks.
  
• Comparison of size, color and similar products can be done within a few seconds.
  
• Having the world’s second busiest port, Singapore is an exceptionally good place for CherryAffairs to be based. Shipping cost for international shipping is one of the lowest compared to the rest of the world.
  

Malaysia's sex toys market is the next place that CherryAffairs intends to explore. They are preparing for this transition and will leverage on the use of social media marketing for maximum impact.