SINGAPORE, SEPTEMBER 2017 – Let the sounds of the brass Alphorns fill the air, as Clarke Quay presents the 8th Edition of Oktoberfest. On 6 & 7 October 2017, from 7pm, dress your Trachten1 best, and raise a stein or two to a weekend of beers, bratwursts and Bavarian festivities at the Clarke Quay Fountain Square. Here’s how to get the celebrations started even before the first tap on the keg (O’zapft is!2).
ADD A LITTLE OOMPAH TO THE EVENING WITH DIE DORF FEST KAPELLE
Decked in blue and white streams of ribbons and hanging wreaths, the Fountain Square will be transformed into a small-scale Wiesn3. Dance under the technicoloured canopy as Oktoberfest band, Die Dorf Fest Kapelle, will be performing traditional German Waltzes, Polkas and Marches. Though they hail from the UK, the 5 members are able to belt out Bavarian renditions of popular Top 40s tracks.
MUNICH BEERS ONLY, A PARTNERSHIP WITH PAULANER CLARKE QUAY
Only beers brewed within the city limits of Munich, Germany can be considered Oktoberfest Beers. To stay true to traditions, Paulaner Clarke Quay is once again our Official Event Partner for the second year, bringing the good ol’ Paulaner Oktoberfest Bier brewed in Munich. The beer has an initial sweetness and a strong malt aftertaste, which pairs perfectly with the German snacks available: savoury Sauerkraut, crispy Pork Knuckle with homemade Beef Gravy, and Pan-fried Potato Salad, just to name a few.
HOLD ON TO YOUR LEDERHOSEN4, THE PARTY HAS JUST BEGUN!
Grab a partner and compete in a variety of Oktoberfest related games. Old favourites await players such as Mug Pong and Bottle Cap Toss at the booths, or take the battle to the stage with the Oktoberfest Chicken Dance Off and other exciting challenges; there are Paulaner vouchers and premiums to be won. Snag a picture with one of die Kellnerin5, or commemorate the night after claiming bragging rights with an instant picture at the photo booth. Hashtag #CQoktoberfest and stand a chance to win prizes. Admission is free!
It is going to be an entire month of merrymaking at Clarke Quay, so prost6 to a smorgasbord of promotions at the other outlets (refer to Appendix A) or visitwww.clarkequay.com.sg for more details. Regular updates can also be found on Clarke Quay’s Facebook @ClarkeQuay and Instagram @clarkequaysg.
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1 The traditional Bavarian style of clothes
2 A Bavarian expression, meaning “it’s tapped”. At noon on the first day of Oktoberfest, the Mayor of Munich traditionally taps the first keg of beer, exclaiming the above phrase, which marks the official opening of the festival (http://blog.oxforddictionaries.com/2012/09/gearing-up-for-oktoberfest/)
3 The Bavarian or local name for Oktoberfest, which is often called after the colloquial name for the fairgrounds, Theresa's Fields (Theresienwiese)
4 A traditional Bavarian knee-length leather trousers worn by men
5 A waitress
6 A traditional German toast, or simply “cheers!”
About Clarke Quay
Located along the iconic Singapore River at the fringe of Singapore’s Central Business District, Clarke Quay sits on a historical commercial site dating back to the 19th Century. Today, Clarke Quay has been boldly restored and refurbished into five beautiful waterfront godowns under a climate controlled canopy illuminated by coloured lighting, creating a modern and cosmopolitan ambience amidst the tradition and history. Owned by CapitaLand Mall Trust and managed by CapitaLand Mall Asia, Clarke Quay plays host to a wide array ofmore than 60 restaurants, wine bars, and entertainment outlets, attracting about one million visitors every month.
Clarke Quay was crowned Singapore’s best nightspot at the 2014 AsiaOne People’s Choice Awards, organised by AsiaOne, Singapore’s leading news portal. Clarke Quay was awarded the 2015 Certificate of Excellence by TripAdvisor and identified by TripAdvisor as one of 50 iconic places to visit in Singapore, based on the travel website’s data on most-reviewed attraction and eateries.
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Elene Foo (Ms)
Manager, Marketing Communications
Tel: +65 6557 7063
Aaron Goh (Mr)
Executive, Marketing Communications
Tel: +65 6557 7061
Cristal Tan (Ms)
Executive, Marketing Communications
Tel: +65 6557 7052