Brand Journalism101: Stay Distinct or Risk being Extinct - Digital Journalism World 2013

Source – Digital Journalism World 2013

Brand Journalism101: Stay Distinct or Risk being Extinct

Catch the live topic on Talking Point Session on: Brand Journalism with Adam Cranfield, Chief Marketing Officer, MyNewsDesk and Kam Phullar, Former Digital Media Strategist, (HMRC UK Customs & Tax Department)!

Digital Technologies today have greatly eased sharing of information with simply a click anytime anywhere. Almost everyone, even everyday consumers, are riding on the technology bandwagon and joining the news business, intensifying competition worldwide. Amidst this intense digital race, Branding becomes a powerful tool to outshine and win your audience. One has to stay distinct or risk being extinct.The impacts are far reaching on the news business and the general corporate world.

A sneak into the highlights of the conversation with Adam and Kam:

• Traditional newsrooms are taking a new approach for PR, content and marketing: brand newsroom. What is a brand newsroom? How can you make content work harder for you? What are the skills required to push for these changes to stay connected with your audience?

• Also, corporate brands are doing journalism on social platforms to reach their audience. How can these corporations incorporate their brands and journalism to empower and engage their customers? What are the outcomes and metrics to measure their success? Gather thoughts from HMRC (UK Tax Revenue Department) Most Wanted campaign - behaviour change through tax compliance and successful capture of tax fugitives.
  

All in all, what does the future for news consumption hold? Do not miss this interesting discussion and more! Register now to secure seats! *Special rate ends 18 September 2013. 

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This first and inaugural event in Asia, Digital Journalism World 2013 (7-8 October, Singapore) captures the exciting shift in Journalism & Newsroom onto the digital stage.

• Exciting sessions over 2 days Conference – Visual Storytelling | Working with Social Media & Citizen Journalism | Understanding Digital Ethics | Integrative Models of Mainstream and Online News | Rise of Mobile Journalism and New Tools of Change | New Newsroom Workflows | Increasing and Measuring and Social Engagements and more! 

• Expert Industry Presenters from major news brands including Broadcasting Board of Governors, Associated Press, the Guardian, the Economist, Financial Times and many more here.

• Network and Business Opportunities with over 300 Professionals (journalists, reporters, publishers, editors, online media, digital media technology providers and more) attending this much anticipated event in Asia.
  

Register today at info@asher-russell.com and enjoy special rate before 18 September 2013.

Visit event website at www.digital-journalism-world.com for more details.

We look forward to meeting you and your team at the event.

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• CORPORATE SPONSORS – SAM, VIZRT
  
• Exhibitor – MyNewsDesk
  
• Online Media Partner – Mumbrella (Asia)
  
• Digital Media Partner –MyNewsDesk
  
• Event Partners – AsiaToday.com, TNW (The Next Web), Asian Media Information and Communication Centre (AMIC)
  
• News Distributor – ACN Newswire
  

For enquiries and for info to attend this event, please contact:

Deborah Crystal Lee
Marketing Manager
Digital Journalism World 2013
Email – marketing-55@asher-russell.com
Organized by Asher Russell Events Pte Ltd