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Music crowdsourcing site seeks supports from angels

Press Releases   •   Nov 09, 2011 11:31 SGT

Between 2008 and 2009, it was reported by Audio Branding Academy that there is an 17% increase in spending for audio branding. In the same report, for 2009 to 2010, there is an indication of 23.1% strong increase in demand and interest from clients for audio branding.

What does your brand sounds like? www.ExpressInMusic.com is a crowdsourcing platform that provides audio solutions for media and brand communications. Quick responses are assured with the high quantity of audio talents (musicians and voiceover artistes) through our outreach.

The startup company is currently on http://angelsgate.com/express-music-0 and have a current 112 "Likes" through a Facebook link. For every 'Like', Capitaland Hope Foundation has pledge to donate $1.00 to an adopted charity.

Post your music brief and our algorithm will instantly let you know the amount to pay for. In fact, you can set the prize money within the range (the higher it is, the more submissions you will attract). Once the music brief is uploaded successfully, this opportunity is seen by thousands of talents. Like a contest model, they will pour in customised productions specific to your brief. Only the winner is paid the prize money. We have plans to license out the non-winners’ music entries to 3rdparties soon in the pipeline...making them ultimately winners too through the collection of royalties.

Clients can personalize their communications through music (e.g. for social media campaigns, TVCs, radio, corporate anthem, video clip, etc.) easily on our niche site. On the other end, it is also giving musicians an added opportunity to up their portfolio and monetize their music. We are extremely passionate connecting our musicians and voiceover artistes with commercial opportunities. There were several instances when our freelance musicians got discovered through their submissions and turned their passion full-time.

 

Our founders, Jerry and Adriel, firmly believe in personalize music bringing out the best in a brand’s communications. In a rating of “Sensory Importance”, sound was rated 41% in importance in today’s communications. Research from Dr Adrian North of Leicester University also showed that brands with music in their brand identity are 96% more likely to be recalled than those without (or non-fitting music).

Being a small startup, we seek to help more companies and brands discover how personalized audio (through sonic identities) can assist them with higher sales, brand recall, productivity and heighten awareness. Here are some mediums which we can be engaged:

 

TV Commercial, Radio, Animation, Voiceovers, Social Media Campaign, Websites, Musical, Video Clip, Film (TV Broadcast / Public Screening), Event, Corporate (company corporate anthem / internal communications), Games (sound designs / theme song), Personal (birthdays, weddings, special occasions).

Why go to just 1 music composer when you can get a mass quantity of musicians on this crowdsourcing platform? Music is subjective, a greater variety specific to your needs is definitely a better choice.

Why rely on 1 recording studio when you need a music piece urgently? Speed is of essence and we know the media (especially advertising and branding) is dependent on the time turnover rate.

Quality matters and we are proud to be open about it here: http://www.expressinmusic.com/projects/browse_projects.aspx

We love to collaborate with individual music composers and recording studios, when we come together, we can grow bigger together with more opportunities coming into one channel. When we grow in the demand, this will certainly help lots and lots of music talents and voiceover artistes too.

Express In Music is a crowdsourcing platform that helps you Be Heard through the speed, mass quantity and high qualitative turnover in assisting you:

  • An assurance that the music produced is licensed with appropriate rights for your convenient usage
  • Quick responses within a wide community of varied musicians’ submission
  • Boost your company’s CSR profile by supporting our thousands of proficient musicians internationally

 

Corporations and Brands need music more than they think

In terms of marketing and communications:

  • Express your brand exceptionally
  • Engage your target audience emotionally
  • Enjoy greater yearning for your Brand, inspire self confidence and security through ownership and increase bonding within your corporation.

 

In terms of marketing and communications
Express your brand image exceptionally to Be Heard by engaging targeted audience emotionally

 

Achieve greater yearning for your company

Boost confidence of your product and enhance work inspiration with a personalize song

 

Get the perks

…of Being Heard with a unique audio identity with new media and mediums

Express In Music is on a reality TV show and needs support. The company is seeking angel investment on the TV programme and also from a crowdfunding platform. It is in the space of creating audio identities and sonic branding for businesses. In order to gain higher traction of growth and touch base with the wider Asia markets, they are looking for a series A investment.

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Express In Music "what does your brand sounds like?" - Audio Branding & Sound Identity

Blog posts   •   Nov 09, 2011 11:15 SGT

Express In Music connects a crowdsourced base of musicians (and voiceover talents) to communicate a brand's message through an original personalized music in a quick lead time without compromising the quality.

The recent video uploaded shows some interesting insights into audio branding and how sound strategy can be part of marketing communications

They are in the space of creating audio identities and sonic branding for businesses. Their automated platform system engages clients' briefs conveniently and attracts a fair amount of inputs from musicians internationally.

Clients can personalize their communications through music (e.g. for social media campaigns, TVCs, radio, corporate anthem, video clip, etc.) easily on our niche site. On the other end, it is also giving musicians an added opportunity to up their portfolio and monetize their music.

The team is extremely passionate connecting their musicians and voiceover artistes with commercial opportunities. There were several instances when their freelance musicians got discovered through their submissions and turned their passion full-time.

Here are some mediums which we can be engaged:
TV Commercial, Radio, Animation, Voiceovers, Social Media Campaign, Websites, Musical, Video Clip, Film (TV Broadcast / Public Screening), Event, Corporate (company corporate anthem / internal communications), Games (sound designs / theme song), Personal (birthdays, weddings, special occasions).

What does your brand sounds like? - http://www.ExpressInMusic.com

Express In Music is in the space of creating audio identities and sonic branding for businesses. Their automated platform system engages clients' briefs conveniently and attracts a fair amount of inputs from musicians internationally.

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Bespoke tunes strike a cord with clients

News   •   Oct 26, 2011 06:00 SGT

A passion for music prompted two friends to set up their own business, and there are already signs that it is striking the right note with customers.

Express In Music helps musicians showcase their talent by selling customized music to customers.

An online platform put in place early this year has enabled it to attract musicians from all over the world and made things easier for clients too. It has a pool of about 30,000 musicians, singers, sound engineers and songwriters, including 2,000 to 3,000 in Singapore, a quantum leap from the meagre 600 to 800 when the company got going in 2009.

The process starts when a client submits a brief online of what he wants, and pays for the music. A contest then starts, with interested musicians vying for the job by submitting their music. The client then makes his pick.

The process is transparent, with the price determined when the client submits his brief. It can cost between $750 and $3,000 to secure a piece of music, depending on factors such as whether lyrics are needed and how soon the client wants it done.

The musicians get a cut of 60 percent.

Clients have included Bioskin, HSR Property Group and Far East Organization, mostly requesting commercial jingles for TV and radio.

There have also been non-commercial requests from clients, such as songs to commemorate wedding anniversaries.

Express In Music has six staff, including the two founders, and has been based at rent-free space at Singapore Polytechnic's InnoVillage for 18 months.

Sales this year could reach $100,000, says co-founder Adriel Chan, 26, who handles the musicians.

Jerry Chen, also 26, is in charge of bringing in the business, including meeting clients to discuss exclusive projects that are not done via the online platform.

He says: "I have to do offline marketing to create awareness of the site, and focus on educating clients on the benefits of original music rather than cover songs, that audio can help you bring sales, a better brand recall and a better identity."

The company also has a live music arm and there are plans to grow overseas.

Chan says: "We are constantly looking for different avenues to help our musicians. Another way to help is to get live performances, so we are also doing that now... We feel that talent should not go to waste and not get paid."

While the company looks to be on song now, it was a "super-duper painful journey", says Chen, who, like his co-founder, is a Singapore Polytechnic graduate, though they met only during their army days.

When they started Express In Music in 2009, they realized that many people just "don't really see the need to respect the rights of musicians", says Chen.

"Nobody believed in original music."

He cites a potential client who, after a serious discussion, asked: "So, per (piece of) music is $1, right?"

"We were totally stunned," he adds.

Also, they realised that clients love numbers. They want to know what the return on an investment is, and where they can use the music. "So we are churning out the numbers," says Chen.

For example, research shows that slow music in a high-end restaurant helps to drive sales, he adds.

A lot of education needs to be done, as musicians put in plenty of effort to create a piece of customized music, he notes.

"Musicians being musicians, they are passionate about creating music, but they are not business people. So that's where my expertise comes in. I bring in the demand, I market them, I shape them and I brand them as the people to go to."

It was Singapore Polytechnic that linked the pair with Spring Singapore, which gave them a $50,000 grant under the Young Entrepreneurs Scheme for Start-ups (Yes! Start-ups) in 2009.

The duo then spent - and wasted - close to $10,000 on software while trying to get an online platform started.

"It's a lesson learnt. We were a new start-up, we did not know that we would get cheated or that we did not get the right people to do the job," says Chen.

A few thousand more was then spent on marketing. That was also a failure as it got an 'extremely low' amount of sales.

That was then. Sim Choon Siong, Spring's director of entrepreneurship development, says: "Express In Music was one of 40 start-ups supported under Yes! Start-ups in 2009, when the scheme was first launched. Twelve of them have secured subsequent private-sector investment to expand, including Express In Music."

Chan, who is also a property agent, plays the guitar in a local band called Supernova, while Chen is a bathroom singer. He says: "I go for karaoke sessions so I scare only the people in the room."

Expertise in singing is not a requisite, but what is necessary is a deep love for music, which they both share.

"If you don't like music, you can't be doing this," adds Chen.

Also, the duo and their team are a "driven lot", says Express In Music's major investor, Richard Quek.

Chen says they still hold regular networking sessions for local musicians. "I truly believe in the business concept, and when you look at the delight and the smiles on the musicians' faces and the final product that can help businesses, the satisfaction is beyond description."

Singapore-based Company 'Express In Music' Sells Customized Music to Customers. A term 'What Does Your Brand Sounds Like?' is a question often asked. An alternative better than royalty free stock library music - music communications with a personalized touch.

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Pitch Your Original Song To A Brand

Press Releases   •   Apr 18, 2011 10:22 SGT

Musicians can now match the elements of their original music with a brand that have the same characteristics. It is in the pitch for brands to endorse and recognize that these music pieces sent in can be original theme song for their products or services in line with their communication needs. Express In Music is a crowdsourcing platform connecting brands and musicians for commercialisation needs.

Media-no-image

From music-makers to money-makers

News   •   Aug 29, 2009 09:00 SGT




MUSIC lover and amateur singer Jerry Chen, 24, felt that local musicians were not getting enough work, let alone the exposure they deserved, so he decided to do something about it.

Teaming up with army buddy Adriel Chan, 24, he started a company that lets musicians showcase their talents and be paid for it.

Called Express In Music, it links up musicians with individuals or companies looking for original songs.

Clients seeking music can submit a request to the company, which will then relay it to a pool of 200 musicians, made up of songwriters, singers and sound engineers, among others.

Interested musicians submit demo tapes, which are vetted and then passed on to the clients. Once a client has selected a song, it will be recorded. The whole process takes about five weeks.

Clients pay $600 for the whole package, which includes a standard recording done in a home studio by studio engineers, or $1,500 for the song to be professionally recorded.

The musicians behind the song get a cut of up to 60 per cent of the fees, said Mr Chen.

So far, Express In Music, set up in February, has fulfilled eight requests. Mr Chen acknowledged that it was a small number but added that things were picking up. The company is handling eight more projects.

'We have established a foundation in our first six months. Now we are moving on to get more song requests,' he said.

The company's clients have ranged from a TV channel looking for a song for an advertiser - TV viewers had probably seen the commercial, for a youth event in June - and a mother who wanted a song to encourage her son in his studies.

Mr Chen said the idea behind Express In Music took root when he read a news report about how hard it was for local musicians to make a name for themselves in Singapore.

'I thought, 'Why don't we get local musicians together to do this?' I feel they lack opportunities currently,' said Mr Chen, who worked in events marketing previously.

His alma mater, Singapore Polytechnic, linked him up with Spring Singapore, which helped him out with a grant.

In addition to the five-digit sum, Mr Chen and Mr Chan put in $12,000 to start the company.

The two men, who run Express In Music full-time, have two part-timers helping them out with Web development and graphic design.

Mr Chen himself likes to sing while Mr Chan is part of a local band called Supernova.

Besides giving musicians a chance to showcase their talents, the company arranges get-togethers for its pool of musicians, who are based in Singapore.

'It's good for networking, and we also have tie-ups with music schools like the Lee Wei Song School of Music,' said Mr Chen.

The company is working on getting its official website up and running, and hopes that musicians will be able to submit their demos through the website instead of by e-mail by next year.

While he is coy about the company's plans, Mr Chen said he hoped to expand his business.

'We want to help bring about a change in the local music industry and help musicians here with monetary awards,' he said.

Express In Music can be contacted at www.meetup.com/The-Singapore-Singers-Songwriters-Meetup-Group/

MUSIC lover and amateur singer Jerry Chen, 24, felt that local musicians were not getting enough work, let alone the exposure they deserved, so he decided to do something about it. Teaming up with army buddy Adriel Chan, 24, he started a company that lets musicians showcase their talents and be paid for it.

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Jerry Chen was previously involved in events marketing and in the psychological business field. With an... Show more

Jerry Chen was previously involved in events marketing and in the psychological business field. With an... Show more

About Express In Music

Music Crowdsourcing platform connecting Commercial Brands with Musicians

What does your brand sounds like?

Express In Music is a platform connecting thousands of musicians with clients seeking personalized music. We personalize songs for your branding and communication needs.

Based on your brand's story and character, we customize an original song that best represents your persona. Touch your audience and customers emotionally. Engage them with a piece of personalized music that attaches your brand's meaning.
Express my feelings through songs...

Express In Music produces music customized to help you deliver your own personal message, for special occasions such as weddings or as a personal birthday gift.

A Quick Presentation About Express In Music.

Use Express in Music for:

*
o + TV Advertising
o + Radio Jingle
o + TV Show
o + Featured Film
*
o + New Product Launches
o + Corporate Branding
o + Social Media Campaigns
o + Viral Web Marketing
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o + Event Theme Song
o + Live Events
o + Gaming
o + "Live" Performance
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o + Voiceover
o + Video Clip
o + Animation Sound Design
o + Corporate CD/DVD

Address

  • Express In Music
  • 500 Dover Road, Innovillage
  • 139651 Singapore