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Mixed-use concepts offer retailers attractive proposition

Press Releases   •   Jan 12, 2012 14:02 SGT

Starting line-up at The Hillier affirms strong retail interest

Singapore, 12 January 2012 – Far East Organization (远东机构) confirmed today that Cold Storage will place its seventh Market Place outlet at the HillV2, the integrated retail podium of The Hillier.

The high-end full serviced retailer popular for its value, wide range of international food and quality merchandise is the third to sign-on after New York lifestyle brand Dean & Deluca and premium confectioners Cold Stone Creamery just a month after its unveiling.

Take-up underscores growing appeal of mixed-use retail and residential developments

“In the past year, we have noted that the appeal of mixed-use retail and residential developments such as The Hillier has been multi-fold for home buyers and investors. Such developments marry the strategic trans-urban locale and the unique value proposition of flexibility and creativity offered through SOHO spaces, with the enhanced convenience and connectivity through the integration of a retail mall,” said Mr Kelvin Ling (“林安勤”), Chief Operating Officer of Far East Organization’s Retail Business Group. “This attractive proposition of an ‘integrated trans-urban hub’ has also caught the eye of many prospect tenants on the retail front and Cold Storage is one of many savvy businesses that have caught on.”

Close to The Hillier in neighbouring Bukit Panjang, the integrated all-SOHO The Tennery, located atop the Junction 10 mall recently announced 100 per cent sales of its residential SOHO-style units and 90 percent take-up for its retail space. Its anchors, Giant hypermart and Yue Hwa, have recently started operations.

The Greenwich in Seletar is another example of a residential development integrated with a retail podium. To date, over 90 per cent of the residential units have been sold and 100 per cent of the Greenwich V retail space leased. Anchor tenants Cold Storage and Kopitiam are already open for business, with the remaining tenants progressively commencing operations in the next few weeks.

”The Hillier, The Tennery and The Greenwich developments have all received strong response from residential buyers and drawn much interest from notable retail and lifestyle brands such as Cold Storage, The Coffee Bean & Tea Leaf and Cedele,” said Mr Ling.

Business sense and opportunities for retailers

An anchor tenant at HillV2, Market Place will take up about 8,600 sq ft.

“We recognize that the move to introduce our brands to such trans-urban areas provides many business opportunities. It provides an avenue to expand our customer base, but our first priority is always to look at how we can improve and better serve the communities and neighbouring estates we set up shop in. In the case of Hillview, we have a Cold storage outlet at The Rail Mall and so it made sense for us to complement this with a slightly differentiated offering,” said Mr Victor Chia, Chief Executive Officer, Cold Storage Supermarkets. “We are confident that HillV2 Market Place will resonate well with discerning residents of The Hillier and the Hillview/Upper Bukit Timah area.”

Mr Ling concluded, “We’re excited to be partnering Market Place and hope that the HillV2 will continue to draw a mix of tenants focused on quality and memorable shopping experiences.”

HillV2 is a two-storey 55,500 sq ft retail and lifestyle mall complementing The Hillier residences in Hillview Avenue. The mall will have 33 units with sizes ranging from 311 sq ft to 8,887 sq ft, offering a carefully tailored blend of trendy and tasteful products and services. F&B will comprise more than 60% of the retail mix. It is estimated to be completed by end-2013.

The Hillier, a Far East SOHO development with a distinctive collection of modern, new generation SOHO apartments, offers strategic locale, excellent connectivity and flexible floor plan with a ceiling height of 3.4 metres. Sizes range from 506 sq ft to 840 sq ft. To date, more than 300 of the 528-unit development have been sold.

For media queries, please contact:

Weber Shandwick for Far East Organization
Genevieve Yeo
Tel: (65) 6825 8075
Email: gyeo@webershandwick.com

Far East Organization
Shirley-Ann Ting, Manager, Corporate Affairs
Tel: (65) 6830 6273
Email: shirleyann@fareast.com.sg

Pamela Choo
Tel: (65) 6825 8200
Email: pchoo@webershandwick.com

Bertha Cheung, Manager, Corporate Affairs
Tel: (65) 6830 6341
Email: berthacheung@fareast.com.sg

Far East Organization. Inspiring Better Lives.

Singapore, 12 January 2012 – Far East Organization (远东机构) confirmed today that Cold Storage will place its seventh Market Place outlet at the HillV2, the integrated retail podium of The Hillier.

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Far East Organization injects SOHO chic to Hillview district with hillV2

Press Releases   •   Dec 08, 2011 10:46 SGT

Destination boutique mall lends modern edge to exclusive transurban enclave Iconic New York luxury gourmet grocer is mall’s first signature tenant

Singapore, 8 December 2011 – Far East Organization (“远东机构”) unveils details of the 55,500 sq ft hillV2, the latest addition to the group’s growing retail portfolio. The two-storey retail and lifestyle space complementing the hillier residences, will take centre-stage in the exclusive Hillview area along Hillview Avenue.

Channelling post-modern industrial chic, the hillV2 will cater to the needs of the sophisticated and well-heeled community of Hillview by offering an exciting selection of retail offerings to those with epicurean pursuits and high affinity for quintessential New York and London SOHO lifestyles. It will also be integrated with the hillier, a 528-unit SOHO residence that overlooks the nearby Bukit Timah Hill and Bukit Batok Nature Park. The Hillier is the second development introduced under the new Far East SOHO brand after The Scotts Tower.

Adding another dimension to aspirational living

“Home aspirations and demands continue to evolve and mount as buyers become more and more well-travelled. Through infusing elements of the popular New York and London SOHO culture into the concept and architecture of the hillier and hillV2, Far East Organization is adding yet another dimension to our second Far East SOHO offering. the hillier residents will benefit from the brand’s distinctive values of strategic locale, excellent connectivity and flexible space not just within their homes. The edgy retail destination is designed to become an extension of the homes where people can hang out, celebrate their personal styles, eat with the family and derive more out of life,” said Mr Chng Kiong Huat (莊强發), Executive Director, Development and Planning of Far East Organization.

Hillview: A coming of age

“The development of the hillV2 marks the coming of age of a neighbourhood steeped in history. Once an industrial area in the 1940s, Hillview has managed to transform into an affluent and exclusive residential enclave sidling the lush greenery from the surrounding nature reserves,” said Mr Kelvin Ling (“林安勤”), Chief Operating Officer of Far East Organization’s Retail Business Group. “We saw the potential in marrying old and new-world charm of the area. Combined with institutionalizing a unique retail mix of modern, specialty brands and merchandising located within this transurban location, the hillV2 will be a popular destination that residents and the community in the vicinity will come to enjoy.”

Residents of Hillview echo this sentiment. Ms Grace Leo, 29, said, “Aside from the convenience and accessibility to more retail options, it would be great to have a designated landmark place for members of the community to meet and mingle with friends and family outside of our homes. Over the weekends, I don’t just want to be able to run my errands with peace of mind, I also want to stop by for a leisurely brunch or coffee, unwind, take in the surroundings, and just simply feel a bit more inspired by my shopping. It feels good to know that I’m looking at quality products that may be a bit more exclusive and unique to this area and perhaps not so readily available in the mass market.”

The mall will have 33 units with sizes ranging from 311 sq ft to 8,887 sq ft, offering a carefully tailored blend of trendy and tasteful products and services. F&B will comprise more than 60% of the retail mix.

The first to sign on at hillV2 is Dean & DeLuca, renowned for its artisanal gourmet experiences second to none. The New York lifestyle brand will be opening its flagship store at Orchard Central in the first half of next year.

Cold Stone Creamery, serving up the ultimate indulgence in premium ice cream, smoothies, cakes and shakes from America, will also open an outlet at hillV2.

Mr Ling added, “We are working with upscale retail and service operators, and other exciting themed restaurants and cafes to complete the SOHO chic attitude of hillV2 at the hillier.” Together, the hillier and hillV2 will offer like-minded creative individuals an appealing environment for stylish living, and an accessible new hot-spot to enjoy a spread of retail selections.

hillV2, a long-awaited addition to the area, is expected to serve some 700,000 residents in the surrounding communities of Bukit Timah and Bukit Batok and close to 3,000 MNCs and SMEs around the International Business Park and the Jurong and Tuas Industrial Estates. Visitors of nature and heritage sites such as the Ford Museum will also enjoy the vibrant character of hillV2.

hillV2 visitors will be able to easily connect from the Bukit Gombak MRT Station and the upcoming Hillview MRT Station, and enjoy close proximity to lush nature from the Bukit Timah Nature Reserve and heritage sites in the area. Residents will also have easy access to Eco-Link@BKE, Southeast Asia's first ecological corridor, by 2013. This bridge is set to connect Singapore's two biggest nature reserves, Bukit Timah Nature Reserve and the Central Catchment Nature Reserve.

hillV2 is estimated to be completed by end-2013.

For media queries, please contact:

Weber Shandwick for Far East Organization

Aaron Yeo
Tel: (65) 6825 8079
Email: ayeo@webershandwick.com

Far East Organization

Shirley-Ann Ting, Manager, Corporate Affairs
Tel: (65) 6830 6273
Email: shirleyann@fareast.com.sg
Pamela Choo
Tel: (65) 6825 8200
Email: pchoo@webershandwick.com
Bertha Cheung, Manager, Corporate Affairs
Tel: (65) 6830 6341
Email: berthacheung@fareast.com.sg

About Far East Organization (www.fareast.com.sg)
Inspiring better lives

Far East Organization is the largest private property developer in Singapore, with a growing reputation for building innovative and functional spaces and providing high quality experiences and value for its customers. Since its establishment in 1960, Far East Organization has been contributing to the transformation of Singapore’s urban landscape. It has built more than 700 developments across the full spectrum of real estate in the residential, hospitality, commercial, and industrial sectors. Far East Organization owns and operates the largest corporate leasing and hospitality portfolio in Singapore, including seven hotels and 11 serviced residences with over 1,200 apartments. In addition to its private development and investment arm, Far East Organization also has two public-listed companies, Orchard Parade Holdings Limited, a hotel and property group, and Yeo Hiap Seng Limited, a 111-year-old industry pioneer of food and beverage products in Southeast Asia.

Winner of Best Developer in South East Asia and Singapore at the South East Asia Property Awards 2011, Far East Organization is the only developer in the world to win six FIABCI Prix d’Excellence Awards, underscoring its unique achievements in the international and regional real estate arena.

Notes to Editors

Artist’s impression of hillV2, the retail and lifestyle component of the hillier, a Far East SOHO development that melds living, working, and leisure in a new trans-urban setting that offers chic uptown amenities in spacious out-of-town surroundings.

© 2011 Far East Organization. All rights reserved.

Far East Organization. Inspiring Better Lives.

Singapore, 8 December 2011 – Far East Organization (“远东机构”) unveils details of the 55,500 sq ft hillV2, the latest addition to the group’s growing retail portfolio. The two-storey retail and lifestyle space complementing the hillier residences, will take centre-stage in the exclusive Hillview area along Hillview Avenue.

Read more »
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181 Units Of euHabitat Sold During Preview

Press Releases   •   Aug 02, 2011 22:27 SGT

Far East Organization (“远东机构”) has sold 181 units from a preview of its latest residential development, euHabitat. euHabitat, sited on Jalan Eunos, presents a holistic live-work-play environment with a unique composition of four styles of housing options in one contemporary community – one bedroom suites, SOHO-style apartments, condominium apartments and townhouses.

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VIVA Foundation Sets up Permanent Base at Novena Specialist Center - Purpose-built 18,500 square foot space donated by Far East Organization

Press Releases   •   Feb 10, 2011 17:54 SGT

Singapore-based charity VIVA Foundation For Children With Cancer is setting up its new permanent base at Novena Specialist Center. In a continuous effort to improve the survival rate and cure of children diagnosed with cancer, VIVA Foundation will be extending its care for patients with childhood cancer in Singapore and Asia, by providing modern medical facilities, support and counsel.

Contacts 1 contact

  • Press Contact
  • Manager (Corporate Affairs)
  • shirlesbjdzmyann@fwyuirzonyjrtwhjdomarearaylstjt.com.sg
  • +65 6235-2411

About Far East Organization

Far East Organization together with its Hong Kong-based sister company, Sino Group, is one of Asia's largest real estate groups. Far East Organization and Sino Group have a combined annual turnover of US$4.3billion and total assets valued at over US$40billion. Together, Far East Organization and Sino Group employ over 13,000 staff worldwide.

Far East Organization is the largest private property developer in Singapore, with a growing reputation for
building innovative and functional spaces and providing high quality experiences and value for its customers. Since its establishment in 1960, Far East Organization has been contributing to the transformation of Singapore’s urban landscape. It has built more than 700 developments across the full spectrum of real estate in the residential, hospitality, commercial, and industrial sectors. Far East Organization owns and operates the largest corporate leasing and hospitality portfolio in Singapore, including six hotels and 11 serviced residences with over 1200 apartments. In addition to its private development and investment arm, Far East Organization also has two public-listed companies, Orchard Parade Holdings Limited, a hotel and property group, and Yeo Hiap Seng Limited, a 111-year-old industry pioneer of food and beverage products in Southeast Asia.
Far East Organization is the only developer in the world to win six internationally acclaimed FIABCI Prix
d’Excellence Awards, underscoring its unique achievements in the international real estate arena.

Address

  • Far East Organization
  • 14 Scotts Road #06-00 Far East Plaza Singapore
  • 228213 Singapore