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Goh Shu Fen, Chairman of APPIES

Image   •   Jun 30, 2013 13:47 +08

Co-founder and Principal | R3 Asia Pacific Taking the path less expected, Shu Fen gave up biology for the world of advertising. She had over a decade of advertising and marketing at Ogilvy and M&C Saatchi, and left when M&C Saatchi was AdAge Global Agency of the year, to found R3 in 2002, a firm focused on helping clients improve ROI from their marketing.
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