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APPIES 2013 to unveil compelling stories behind the most successful brands in Asia

Press Release   •   Jun 18, 2013 13:30 +08

A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES 2013 ( will build on the success of last year’s event which saw an impressive turnout of the region’s top marketers and stellar campaigns. 

APPIES 2013 will award 10 Gold Medals and 5 Silver Medals to the top marketing campaigns as judged by a distinguished panel, as well as hand out 5 awards to the top presenters. Now in its fourth year, the APPIES is distinctive thanks to its unique USP - a LIVE 4-6-10 campaign presentation format. 

Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign will be cross-examined by the judges and audience members. This 4-6-10 live format of the APPIES continues to be a key hit aspect of the APPIES with industry professionals. 

“For me, the APPIES is all about connections – not only to the campaigns that speak to you but also meeting up with peers from across the region. I loved seeing all the liquid and linked ideas that were presented over the two days and it was eyeopening to see how multiple platforms were used effectively." - Jaideep Kibe, Coca-Cola Sparkling Category Director, The Coca-Cola Export Corporation, Philippines. 

Building on last year’s list of campaigns by companies and brands such as P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries, APPIES 2013 will continue to showcase the best ideas from various industries that span highly-diverse markets in Asia Pacific including Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, Sri Lanka, Philippines, Pakistan, Thailand and Vietnam. 

The 100 selected marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns. 

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The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. In 2008, the Institute of Advertising conceptualised and launched the successful World Effie Festival (WEF) and the Asia Pacific Effie Awards. The IAS has also organised the Singapore International Advertising Congress since 1998. It is the national organiser for the Singapore Advertising Hall of Fame Awards as well as the Academy of Judges (For Advertising & Marketing Awards), The Academy of Creative Directors and The Annual Wall Poster campaign for Singapore’s Most Influential Creative Directors. It also organised the Effie Singapore Awards, which is recognised worldwide as the gold standard for marketing effectiveness.

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