Press releases • Apr 06, 2015 11:03 +08
Social media greatly influences your company’s revenue in 3 simple ways. These 3 factors are [B]randing, [I]ncidents and [T]ime. 1) Social Media [B]randing Companies, irregardless of size or experience, can take advantage of social media, to build their brands. Especially in today’s age where consumers are being bombarded by countless amount of advertising messages.
Press releases • Apr 03, 2015 12:29 +08
In late 2013, Facebook had done away with its Edgerank algorithm by introducing “Story Bumping”. Social Media Content Management has therefore become more important than before as it will influence the organic reach of your brand's post to your existing audience. It is therefore essential now to be a outstanding Facebook story bumper so as to make your brand more prominent than your competitors.
Press releases • Apr 02, 2015 13:58 +08
We need to understand first what happens if your business is not a brand? If your business is not a brand, your business will be just a commodity and service provider. There is no clear identity of what your brands really are. 10 or 20 years later , everything will stay the same – You will also be jealous of the success other bigger or newer brands. Here are 3 simple tips to become a brand!
Press releases • Apr 01, 2015 14:06 +08
“Promotion is the key to get more business!” Unfortunately, promotion is not realistically effective today, this is because everyone is doing it. Just walk along any shopping mall and count how many shops are putting up their promotion. In the real world, everyone is doing the same thing. And in fact, promotion may kill young businesses slowly in the long run.
Press releases • Mar 31, 2015 13:39 +08
To be successful in social media, we need to add value. What consumers want to see in a brand is what kind of value they can get from it. Value tells consumers whether or not it is worthwhile for them to share your brand. Here are 3 ways to add value into your social media campaigns. i) Stop the Sales Pitch, ii) Make Time for Brand Building, iii) Give them What they Want
Press releases • Mar 16, 2015 20:00 +08
Social media is modern day word of mouth marketing. It is as simple as that. It is about how business today interact and build strong relationship with their individual customers on social media. It is not about one to many people, but it is about one to one. Throw Away Mass Advertising Mindset
Press releases • Mar 16, 2015 11:49 +08
“How can I make sure my startup will become a top brand in a few years time? I want it to be just like Facebookand Youtu be.” I could sense my friend's unwavering determination to get the answer. I could simply tell her that these businesses worked hard and were lucky. But I know that smart entrepreneurs like my friend will not accept this answer seriously.
Press releases • Mar 13, 2015 19:00 +08
Social media to businesses today should be an integral part of their marketing campaigns. These 3 mind-boggling and well-researched facts about social media will tell you more. #1: “Social media is the No. 1 of all online activities, surpassing email, gaming and porn.” (Source: Buzzfeed) What it means to your business, is that your consumers are on social media most of the time.
Press releases • Mar 13, 2015 11:10 +08
A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with wits and strategies for the top market share in the industry.
Press releases • Mar 11, 2015 07:32 +08
This is not a sweeping statement. 95% of small businesses, whether they are B2C (Business to Consumer) or B2B (Business to Business), has failed on social media marketing. We had gone through and studied a random sample size of a hundred and fifty Singapore companies by studying their Facebook business pages and other social media pages (if any).
Press releases • Mar 10, 2015 20:29 +08
Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much better than ROI especially in internet and social media marketing where there are statistics to measure. Why R.O.I is not a Good Indicator of Marketing Success
Press releases • Mar 10, 2015 19:37 +08
In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes Benz created their first social media campaigns and have been very successful ever since. There were already too many articles about how these popular luxury brands succeed on social media despite the initial skeptics that social media may dilute the luxury status of the brands.
Press releases • Mar 10, 2015 10:29 +08
Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling!
Press releases • Mar 09, 2015 19:00 +08
The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. Unbranding the brand is a highly risky move but just like any high risk investment, it will also come with high amount of benefits.
Press releases • Mar 09, 2015 09:03 +08
Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways how content marketing can help the B2B companies:
Press releases • Mar 08, 2015 19:00 +08
Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the job titles of “marketing executive” or “sales and marketing cum business development executives”; because they may think that marketers are also salespeople. This is not true. A marketer is not a salesperson.
Press releases • Mar 08, 2015 09:05 +08
Integrity is the most important factor for any business today in the age of social media and very fast communication. The sad truth is that, not everyone gets it. There will still be cases of companies’ staff misrepresenting themselves and making their customers unhappy or angry about the companies. Some customers may further voice out their grievances or anger on Social Media!
Press releases • Mar 07, 2015 19:00 +08
A sustainable campaign takes note of the brand status in the present stage as well as in the long term, while the so called “ONE” campaign happens only for the short term. It is important for us to understand the current realistic situation of their brands,, the current competitive landscape, and what are the ways they can do to reach brand sustainability 2 years, 5 years or 10 years from now.
Press releases • Mar 07, 2015 09:00 +08
Building reputation is important to any business or individual. For the business, it makes the brand becoming more well-liked and demanded by the consumers. For the individual, reputation increases one’s portfolio value which leads to more opportunities to grow. Linkedin is a powerful reputation building tool for the business and the individual.
Press releases • Mar 06, 2015 19:00 +08
We used to see by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013). Well, this may not be the case anymore.