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6 Reasons Why Promotion Can Kill Young Businesses

6 Reasons Why Promotion Can Kill Young Businesses

Press releases   •   Apr 01, 2015 14:06 +08

“Promotion is the key to get more business!” Unfortunately, promotion is not realistically effective today, this is because everyone is doing it. Just walk along any shopping mall and count how many shops are putting up their promotion. In the real world, everyone is doing the same thing. And in fact, promotion may kill young businesses slowly in the long run.

7 Qualities of Top 3% Brands in the World

7 Qualities of Top 3% Brands in the World

Press releases   •   Mar 16, 2015 11:49 +08

“How can I make sure my startup will become a top brand in a few years time? I want it to be just like Facebookand Youtu be.” I could sense my friend's unwavering determination to get the answer. I could simply tell her that these businesses worked hard and were lucky. But I know that smart entrepreneurs like my friend will not accept this answer seriously.

Why Do Brands Need Enemies?

Why Do Brands Need Enemies?

Press releases   •   Mar 13, 2015 11:10 +08

A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with wits and strategies for the top market share in the industry.

8 Rules for Brand Sustainability

8 Rules for Brand Sustainability

Press releases   •   Mar 07, 2015 19:00 +08

A sustainable campaign takes note of the brand status in the present stage as well as in the long term, while the so called “ONE” campaign happens only for the short term. It is important for us to understand the current realistic situation of their brands,, the current competitive landscape, and what are the ways they can do to reach brand sustainability 2 years, 5 years or 10 years from now.