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7 Tips to Be a Better Facebook Story Bumper

7 Tips to Be a Better Facebook Story Bumper

Press releases   •   Apr 03, 2015 12:29 +08

In late 2013, Facebook had done away with its Edgerank algorithm by introducing “Story Bumping”. Social Media Content Management has therefore become more important than before as it will influence the organic reach of your brand's post to your existing audience. It is therefore essential now to be a outstanding Facebook story bumper so as to make your brand more prominent than your competitors.

Why Do Brands Need Enemies?

Why Do Brands Need Enemies?

Press releases   •   Mar 13, 2015 11:10 +08

A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with wits and strategies for the top market share in the industry.

Return Over Time (R.O.T) is a Better Measurement of Marketing

Return Over Time (R.O.T) is a Better Measurement of Marketing

Press releases   •   Mar 10, 2015 20:29 +08

Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much better than ROI especially in internet and social media marketing where there are statistics to measure. Why R.O.I is not a Good Indicator of Marketing Success

5 Great Ways of Content Channeling

5 Great Ways of Content Channeling

Press releases   •   Mar 10, 2015 10:29 +08

Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling!

Contacts 1 hit

Jacky Tan is a professional marketing writer, brand strategist, speaker as well as published book author of Social M – How Your Startup Can... Show more