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Why Do Brands Need Enemies?

Why Do Brands Need Enemies?

Press releases   •   Mar 13, 2015 11:10 +08

A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with wits and strategies for the top market share in the industry.

Return Over Time (R.O.T) is a Better Measurement of Marketing

Return Over Time (R.O.T) is a Better Measurement of Marketing

Press releases   •   Mar 10, 2015 20:29 +08

Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much better than ROI especially in internet and social media marketing where there are statistics to measure. Why R.O.I is not a Good Indicator of Marketing Success

5 Great Ways of Content Channeling

5 Great Ways of Content Channeling

Press releases   •   Mar 10, 2015 10:29 +08

Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling!

4 Ways Content Marketing Helps B2B Businesses?

4 Ways Content Marketing Helps B2B Businesses?

Press releases   •   Mar 09, 2015 09:03 +08

Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways how content marketing can help the B2B companies:

Contacts 1 hit

Jacky Tan is a professional marketing writer, brand strategist, speaker as well as published book author of Social M – How Your Startup Can... Show more