Launching Fire Alarm Cables to the Cambodian Market

Throughout 2011, JJ-Lapp Cable has been able to successfully penetrate the Cambodian market through the Group’s Jebsen & Jessen Cambodia entity. Major successes have been achieved for the building automation industry with the launch of fire alarm cables, a product new to Cambodia.

Within a period of three months, over 18km of fire alarm cables have been sold to General Electric Supply (GES) for the installation of fire alarm systems for residential and commercial properties.

“We are glad to see JJ-Lapp Cable starting off so well in Cambodia thanks to the continued efforts of Jebsen & Jessen Cambodia.  The rapid growth of real estate and construction industries opens up myriad opportunities for the cable business”, says Ng Guan Leong, regional sales & marketing manager JJ-Lapp Cable, “and our objective is to gradually develop strong brand awareness to further enhance our standing in this promising market”.