Blog posts • Mar 31, 2015 11:36 SGT
On 11 March 2015, about 50 communicators and brand decision makers were gathered at the seminar, "Leverage on Content Licensing for Better Digital PR". Yew Kuin covered topics on copyright law, while Julia discussed the use of licensed content in the brand content strategy.
Blog posts • Mar 13, 2015 10:38 SGT
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.
Blog posts • Mar 02, 2015 11:40 SGT
Toyo Tires recently launched viral campaign “ AC Milan vs. Super Car”. Here are 3 challenges the brand faced when it came to Global PR, and how they overcame them.
Blog posts • Dec 16, 2014 11:45 SGT
In the last few years, we've seen a number of editorial chiefs shift from the NY Times, WSJ to digital news outlets like Yahoo, Buzzfeed and Mashable. In this age of mass Digital Migration, comes along someone like Yeo Hock Chuan, Editor for Lifestyle Magazine "Zan"(赞), who has boldly gone against the tide. 7 years ago, he started with one of Singapore's first interactive online portal OMY.
Blog posts • Nov 21, 2014 12:03 SGT
An experimentation which made him one of Asia's most popular bloggers and social media influencers. He tells you how to pitch to him.
Blog posts • Nov 18, 2014 15:00 SGT
How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.
Blog posts • Nov 07, 2014 12:15 SGT
Do you know Catherine? It's Monday and Catherine is helping her colleagues with their communications and PR problems. She keeps her cool and helps out, epitomising how it might feel when a communicator is at the top of their game...
Blog posts • Nov 03, 2014 12:30 SGT
What makes a good story for Forbes, the grandfather of publishing? How does Asia's leading News Broadcast Channel engage emotionally with its audience? Press releases - Are they still relevant? Our media panel shares their views.
Blog posts • Oct 08, 2014 12:30 SGT
David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.
Blog posts • Sep 29, 2014 16:09 SGT
100 communicators joined us online with @robertalmqvist & @maxtb last week. Here's what you missed.
Blog posts • Sep 25, 2014 10:33 SGT
Look no further! We have now translated the rise of the brand newsroom white paper into Japanese.
Blog posts • Sep 05, 2014 10:00 SGT
This month, we talk to Asha Phillips, founder of the social media news consulting firm Verily Media. She shares with us her views on how the industry has changed in the past decade when she first started as a journalist and some tips for communicators.
Blog posts • Aug 22, 2014 10:00 SGT
Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.
Blog posts • Aug 20, 2014 09:00 SGT
How should companies review their PR efforts and kickstart a brand newsroom strategy online? Here is a 6 ‘Cs’ plan to build a content hub for greater engagement and share-of-voice.
Blog posts • Aug 11, 2014 11:00 SGT
Search engine optimisation (SEO) is no longer about injecting numerous keywords into your content and using SEO tricks to reach the top of the search results. Instead, you must focus on creating high quality, engaging content that your target audiences will be interested in and would want to share.