Blog posts • Oct 26, 2016 10:38 SGT
Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...
Blog posts • Oct 07, 2016 17:54 SGT
A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.
Blog posts • Sep 26, 2016 14:56 SGT
Engagement doesn’t come by itself – you have to create it. Here's how...
Blog posts • Sep 05, 2016 09:16 SGT
The former Head of PR and Earned Media at Brandhouse Group has helped many clients succeed in their communications. One of these clients was Nordic furniture company, Montana. Montana wanted to developed a global presence, and Annette recommended Mynewsdesk to them.
Blog posts • Aug 30, 2016 16:27 SGT
As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.
Blog posts • Aug 23, 2016 11:25 SGT
Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering
Blog posts • Jul 20, 2016 11:02 SGT
How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...
Blog posts • Jul 15, 2016 09:48 SGT
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
Blog posts • May 30, 2016 15:21 SGT
In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.
Blog posts • Apr 19, 2016 10:00 SGT
As a communicator, you know that beyond creating great content, the platforms you publish to are critical to the success of your stories. In this post, let’s talk about that important next step - distribution.
Blog posts • Apr 06, 2016 09:00 SGT
March was a big month - for us here at Mynewsdesk, for social media giants and for every digitally-engaged individual out there. The currents of change are too important for brand communicators to ignore. Here's what you need to take note of as you consider your marketing strategy:
Blog posts • Mar 22, 2016 14:30 SGT
This is Part II in a series on exciting, valuable free tools for social media marketers. Think: Supplies of great content for your posts AND free data analysis tools for actionable insights about your audience.
Blog posts • Mar 18, 2016 16:25 SGT
Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.
Blog posts • Mar 18, 2016 09:40 SGT
We’ve condensed what the masters of viral content, social selling and B2B marketing have to say about acing your content strategy.
Blog posts • Mar 04, 2016 09:45 SGT
From Lunar New Year festivities to Valentine’s Day promos, and from live tweets at the Grammys to celebrity coverage of the Oscars, February was a month of big opportunities for marketers. Here’s the lowdown of what we learnt about making the most of event season.