Blog posts • Dec 16, 2014 11:45 SGT
In the last few years, we've seen a number of editorial chiefs shift from the NY Times, WSJ to digital news outlets like Yahoo, Buzzfeed and Mashable. In this age of mass Digital Migration, comes along someone like Yeo Hock Chuan, Editor for Lifestyle Magazine "Zan"(赞), who has boldly gone against the tide. 7 years ago, he started with one of Singapore's first interactive online portal OMY.
Blog posts • Nov 21, 2014 12:03 SGT
An experimentation which made him one of Asia's most popular bloggers and social media influencers. He tells you how to pitch to him.
Blog posts • Nov 18, 2014 15:00 SGT
How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.
Blog posts • Nov 07, 2014 12:15 SGT
Do you know Catherine? It's Monday and Catherine is helping her colleagues with their communications and PR problems. She keeps her cool and helps out, epitomising how it might feel when a communicator is at the top of their game...
Blog posts • Nov 03, 2014 12:30 SGT
What makes a good story for Forbes, the grandfather of publishing? How does Asia's leading News Broadcast Channel engage emotionally with its audience? Press releases - Are they still relevant? Our media panel shares their views.
Blog posts • Oct 08, 2014 12:30 SGT
David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.
Blog posts • Sep 29, 2014 16:09 SGT
100 communicators joined us online with @robertalmqvist & @maxtb last week. Here's what you missed.
Blog posts • Sep 25, 2014 10:33 SGT
Look no further! We have now translated the rise of the brand newsroom white paper into Japanese.
Blog posts • Sep 05, 2014 10:00 SGT
This month, we talk to Asha Phillips, founder of the social media news consulting firm Verily Media. She shares with us her views on how the industry has changed in the past decade when she first started as a journalist and some tips for communicators.
Blog posts • Aug 22, 2014 10:00 SGT
Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.
Blog posts • Aug 20, 2014 09:00 SGT
How should companies review their PR efforts and kickstart a brand newsroom strategy online? Here is a 6 ‘Cs’ plan to build a content hub for greater engagement and share-of-voice.
Blog posts • Aug 11, 2014 11:00 SGT
Search engine optimisation (SEO) is no longer about injecting numerous keywords into your content and using SEO tricks to reach the top of the search results. Instead, you must focus on creating high quality, engaging content that your target audiences will be interested in and would want to share.
Blog posts • Aug 07, 2014 11:00 SGT
This month, we speak to Singaporean K-pop fan turned owner of a Korean entertainment news site, James Chan, who shared tips on how to pitch stories to lifestyle and entertainment writers.
Twitter's International Marketing Director for APAC, MENA, Canada on ASEAN: "Conversations over campaigns"
Blog posts • Jul 23, 2014 11:00 SGT
Frederique Covington-Corbett (Twitter's international marketing director for APAC, MENA, Canada) believes that brand should target moments, not markets, to appeal to the increasingly younger ASEAN demographic.
Blog posts • Jul 17, 2014 13:00 SGT
Our study with journalists in Asia found that 74% of journalists perform a search first when they receive a press release. At this point, it is vital for them to land on your organisation’s newsroom. When they do arrive at your organisation’s newsroom, can they find what they want?
Blog posts • Jul 11, 2014 10:42 SGT
Our goal at Mynewsdesk is to develop innovative solutions to the challenges faced by PR and marketing professionals around the world. And the Product team plays a vital part in reaching that goal. We're driven by a desire to improve our product and giving our customers the best possible tools to succeed.