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 ​2018 PR Resolutions: Set a Goal, Hit a Goal

​2018 PR Resolutions: Set a Goal, Hit a Goal

Blog posts   •   Jan 31, 2018 10:00 +08

It’s that time again - ‘New Year, New You’. We all wake up on January 1st with a determination to be ‘better’; we set ourselves resolutions to improve fitness, eat healthier and generally get on top of things. But sometimes these promises are tough to stick to. And that can be the same in an industry like PR and Communications. This is why it’s important to set yourself SMART goals:

#AskTheExperts: 2018 PR Predictions

#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 12, 2018 10:00 +08

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

Why Your Brand Content Is Struggling & How To Fix It

Why Your Brand Content Is Struggling & How To Fix It

Blog posts   •   Dec 13, 2017 10:00 +08

​Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.

Are Facebook and Google Destroying Trust?

Are Facebook and Google Destroying Trust?

Blog posts   •   Nov 16, 2017 10:00 +08

A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?

4 Things Journalists Wish Their Public Relations Contacts Knew

4 Things Journalists Wish Their Public Relations Contacts Knew

Blog posts   •   Nov 13, 2017 11:00 +08

A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.

​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

Blog posts   •   Sep 26, 2017 10:00 +08

The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   Aug 29, 2017 10:00 +08

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

Blog posts   •   Aug 22, 2017 10:00 +08

Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!

 7 Takeaways from Content Marketing Masterclass

7 Takeaways from Content Marketing Masterclass

Blog posts   •   Aug 14, 2017 10:10 +08

Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.

​How To Measure Reach With Mynewsdesk

​How To Measure Reach With Mynewsdesk

Blog posts   •   Jul 25, 2017 11:00 +08

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

Blog posts   •   Jul 17, 2017 11:00 +08

​The PR Workflow is a continuous process. It’s a guide on what you need to do and how to do it to succeed with your communications and PR. How you determine success depends on you and your organization. However, your ultimate goal, irrespective of industry or size of the organization, is to ensure that your story both gets told and heard to the right audience at the right time.

Why Measurement Matters in Your PR Strategy

Why Measurement Matters in Your PR Strategy

Blog posts   •   Jul 12, 2017 11:00 +08

​If you don't measure the impact of your PR strategy, how can you be sure that your efforts are worthwhile? Measurement is vital to assessing the impact of a PR campaign in sufficient detail to allow you to optimize your strategy.

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Blog posts   •   Jun 09, 2017 10:00 +08

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.

Why Media Monitoring is Important for Your Business

Why Media Monitoring is Important for Your Business

Blog posts   •   May 23, 2017 11:17 +08

If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:

4 Ways to Create a PR A-Team

4 Ways to Create a PR A-Team

Blog posts   •   Apr 25, 2017 10:00 +08

Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.

Trello's 5 Step Guide To Content Planning & Creation [Guest Blog]

Trello's 5 Step Guide To Content Planning & Creation [Guest Blog]

Blog posts   •   Apr 19, 2017 10:00 +08

Creating valuable content on a regular basis is not only difficult, it's also time consuming. To come up with ideas, meet strict deadlines and ensure that the post stands out from the rest requires organisation, communication and the ability to keep track of your progress. This 5-step guide from Trello's Marketing Manager - Jordan Mirchev - will help you plan and execute your next content project

What Tools Are PR Professionals Using In 2017?

What Tools Are PR Professionals Using In 2017?

Blog posts   •   Apr 13, 2017 10:00 +08

You can have the best digital PR strategy ever – it ties to business objectives, clearly outlines your goals and sets measurable benchmarks. But if you don’t have the right technology to implement it, the strategy is worthless.

How to Get Started with Digital PR

How to Get Started with Digital PR

Blog posts   •   Mar 29, 2017 10:00 +08

The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before. There has never been a better time to expand your digital PR efforts.

What Does The Future of PR Look Like?

What Does The Future of PR Look Like?

Blog posts   •   Mar 27, 2017 10:00 +08

According to a recent study by Mynewsdesk, more than 85% of PR professionals expect technology to play an increasing role in the industry over the next five years. The majority of people working in PR think their jobs will become more strategic and more analytical over the next few years, reflecting the growing role that tech plays in making PR into a more quantified and data-driven endeavour.

4 ​Technology Trends That Will Transform PR & Comms in 2017

4 ​Technology Trends That Will Transform PR & Comms in 2017

Blog posts   •   Mar 23, 2017 09:28 +08

Technology is essential to the implementation of any modern PR strategy. More than 85 percent of PR professionals expect their focus on technology to increase significantly over the next five years, which demonstrates just how vital it is to stay up to date with the latest trends. Here are four technology trends that are set to transform PR and communications in 2017.