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16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

Blog posts   •   Jan 19, 2017 11:30 SGT

The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.

8 New Year's Resolutions For PRs & Content Creators

8 New Year's Resolutions For PRs & Content Creators

Blog posts   •   Jan 09, 2017 10:38 SGT

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our PR workflow? To help boost your communications, content and coverage, here are our 7 recommended PR resolutions to help you get started in 2017...

Merry Christmas & Happy New Year from Mynewsdesk!
Influencer relations - The easy way to get an audience

Influencer relations - The easy way to get an audience

Blog posts   •   Dec 22, 2016 12:05 SGT

Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.

A quick intro to Digital PR

A quick intro to Digital PR

Blog posts   •   Dec 13, 2016 17:38 SGT

We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 26, 2016 10:38 SGT

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

How to Earn Millions in Media Reach

How to Earn Millions in Media Reach

Blog posts   •   Oct 25, 2016 09:38 SGT

Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

Blog posts   •   Oct 07, 2016 17:54 SGT

A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Blog posts   •   Sep 26, 2016 14:56 SGT

Engagement doesn’t come by itself – you have to create it. Here's how...

Agency helps client go global with Mynewsdesk

Agency helps client go global with Mynewsdesk

Blog posts   •   Sep 05, 2016 09:16 SGT

The former Head of PR and Earned Media at Brandhouse Group has helped many clients succeed in their communications. One of these clients was Nordic furniture company, Montana. Montana wanted to developed a global presence, and Annette recommended Mynewsdesk to them.

7 Step Guide To Evergreen Content

7 Step Guide To Evergreen Content

Blog posts   •   Aug 30, 2016 16:27 SGT

As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.

How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

Blog posts   •   Aug 23, 2016 11:25 SGT

Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 27, 2016 14:26 SGT

Blog posts, news stories, press releases, images, videos, live streams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

The Digital Rebirth Of Pokémon & What It’s Taught Marketers

The Digital Rebirth Of Pokémon & What It’s Taught Marketers

Blog posts   •   Jul 20, 2016 11:02 SGT

How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 15, 2016 09:48 SGT

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 27, 2016 11:16 SGT

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

Has the value of the press release changed?

Has the value of the press release changed?

Blog posts   •   Jun 22, 2016 16:24 SGT

Mynewsdesk hosted an expert group of panellist representing key stakeholders within the communications industry of Singapore to discuss their views on the journalism industry.

Journalist's Views on Native Advertising and What This Means for Your PR Business

Journalist's Views on Native Advertising and What This Means for Your PR Business

Blog posts   •   May 30, 2016 15:21 SGT

​In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.

The Natural Next Step in Your Content Marketing Strategy

The Natural Next Step in Your Content Marketing Strategy

Blog posts   •   Apr 19, 2016 10:00 SGT

As a communicator, you know that beyond creating great content, the platforms you publish to are critical to the success of your stories. In this post, let’s talk about that important next step - distribution.

4 Reasons You Should Rethink Your Marketing Channels Right Now

4 Reasons You Should Rethink Your Marketing Channels Right Now

Blog posts   •   Apr 06, 2016 09:00 SGT

March was a big month - for us here at Mynewsdesk, for social media giants and for every digitally-engaged individual out there. The currents of change are too important for brand communicators to ignore. Here's what you need to take note of as you consider your marketing strategy:

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