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Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

Blog posts   •   Feb 22, 2017 10:15 SGT

2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...

Using Mynewsdesk to support inbound tourism goals

Using Mynewsdesk to support inbound tourism goals

Blog posts   •   Feb 16, 2017 09:29 SGT

How can communications support inbound tourism goals? Japanese railway company, Tobu Railway, started using Mynewsdesk as part of their strategy late last year. Group Communications Head, Kenji Aoyagi, explained their communications approach to promote inbound tourism.

7 Steps To An Effective Digital PR Strategy

7 Steps To An Effective Digital PR Strategy

Blog posts   •   Jan 23, 2017 15:40 SGT

Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

Blog posts   •   Jan 19, 2017 11:30 SGT

The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.

8 New Year's Resolutions For PRs & Content Creators

8 New Year's Resolutions For PRs & Content Creators

Blog posts   •   Jan 09, 2017 10:38 SGT

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our PR workflow? To help boost your communications, content and coverage, here are our 7 recommended PR resolutions to help you get started in 2017...

Merry Christmas & Happy New Year from Mynewsdesk!
Influencer relations - The easy way to get an audience

Influencer relations - The easy way to get an audience

Blog posts   •   Dec 22, 2016 12:05 SGT

Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.

A quick intro to Digital PR

A quick intro to Digital PR

Blog posts   •   Dec 13, 2016 17:38 SGT

We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 26, 2016 10:38 SGT

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

How to Earn Millions in Media Reach

How to Earn Millions in Media Reach

Blog posts   •   Oct 25, 2016 09:38 SGT

Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

Blog posts   •   Oct 07, 2016 17:54 SGT

A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Blog posts   •   Sep 26, 2016 14:56 SGT

Engagement doesn’t come by itself – you have to create it. Here's how...

Agency helps client go global with Mynewsdesk

Agency helps client go global with Mynewsdesk

Blog posts   •   Sep 05, 2016 09:16 SGT

The former Head of PR and Earned Media at Brandhouse Group has helped many clients succeed in their communications. One of these clients was Nordic furniture company, Montana. Montana wanted to developed a global presence, and Annette recommended Mynewsdesk to them.

7 Step Guide To Evergreen Content

7 Step Guide To Evergreen Content

Blog posts   •   Aug 30, 2016 16:27 SGT

As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.

How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

Blog posts   •   Aug 23, 2016 11:25 SGT

Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 27, 2016 14:26 SGT

Blog posts, news stories, press releases, images, videos, live streams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

The Digital Rebirth Of Pokémon & What It’s Taught Marketers

The Digital Rebirth Of Pokémon & What It’s Taught Marketers

Blog posts   •   Jul 20, 2016 11:02 SGT

How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 15, 2016 09:48 SGT

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 27, 2016 11:16 SGT

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

Has the value of the press release changed?

Has the value of the press release changed?

Blog posts   •   Jun 22, 2016 16:24 SGT

Mynewsdesk hosted an expert group of panellist representing key stakeholders within the communications industry of Singapore to discuss their views on the journalism industry.