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How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

Blog posts   •   Aug 23, 2016 11:25 SGT

Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 27, 2016 14:26 SGT

Blog posts, news stories, press releases, images, videos, live streams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

The Digital Rebirth Of Pokémon & What It’s Taught Marketers

The Digital Rebirth Of Pokémon & What It’s Taught Marketers

Blog posts   •   Jul 20, 2016 11:02 SGT

How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 15, 2016 09:48 SGT

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 27, 2016 11:16 SGT

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

Has the value of the press release changed?

Has the value of the press release changed?

Blog posts   •   Jun 22, 2016 16:24 SGT

Mynewsdesk hosted an expert group of panellist representing key stakeholders within the communications industry of Singapore to discuss their views on the journalism industry.

Journalist's Views on Native Advertising and What This Means for Your PR Business

Journalist's Views on Native Advertising and What This Means for Your PR Business

Blog posts   •   May 30, 2016 15:21 SGT

​In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.

The Natural Next Step in Your Content Marketing Strategy

The Natural Next Step in Your Content Marketing Strategy

Blog posts   •   Apr 19, 2016 10:00 SGT

As a communicator, you know that beyond creating great content, the platforms you publish to are critical to the success of your stories. In this post, let’s talk about that important next step - distribution.

4 Reasons You Should Rethink Your Marketing Channels Right Now

4 Reasons You Should Rethink Your Marketing Channels Right Now

Blog posts   •   Apr 06, 2016 09:00 SGT

March was a big month - for us here at Mynewsdesk, for social media giants and for every digitally-engaged individual out there. The currents of change are too important for brand communicators to ignore. Here's what you need to take note of as you consider your marketing strategy:

Great FREE Tools You Need for Your Social Media Campaign: Part II

Great FREE Tools You Need for Your Social Media Campaign: Part II

Blog posts   •   Mar 22, 2016 14:30 SGT

This is Part II in a series on exciting, valuable free tools for social media marketers. Think: Supplies of great content for your posts AND free data analysis tools for actionable insights about your audience.

#100million: How One Voice Can Reach 100 Million People

#100million: How One Voice Can Reach 100 Million People

Blog posts   •   Mar 18, 2016 16:25 SGT

Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.

Your Advanced Guide to Content Marketing | Tips from 6 Experts

Your Advanced Guide to Content Marketing | Tips from 6 Experts

Blog posts   •   Mar 18, 2016 09:40 SGT

We’ve condensed what the masters of viral content, social selling and B2B marketing have to say about acing your content strategy.

The Best of Seasonal Marketing: Lessons from February

The Best of Seasonal Marketing: Lessons from February

Blog posts   •   Mar 04, 2016 09:45 SGT

​From Lunar New Year festivities to Valentine’s Day promos, and from live tweets at the Grammys to celebrity coverage of the Oscars, February was a month of big opportunities for marketers. Here’s the lowdown of what we learnt about making the most of event season.

The Free Tools You Need for Your Social Media Campaign: Part I
These 3 brands are the picture of successful marketing

These 3 brands are the picture of successful marketing

Blog posts   •   Feb 19, 2016 09:00 SGT

Increase range and gain brand awareness by learning from the strategies of these brands.

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?
Gong Xi Fa Cai from Mynewsdesk!

Gong Xi Fa Cai from Mynewsdesk!

Blog posts   •   Feb 08, 2016 10:00 SGT

Doing Video Right: 5 Tricks from the Experts

Doing Video Right: 5 Tricks from the Experts

Blog posts   •   Jan 29, 2016 10:00 SGT

When it comes to getting your video content right, take a leaf out of the books of digital giants like Twitter and the Huffington Post.

7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

Blog posts   •   Jan 06, 2016 14:54 SGT

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow?

Merry Christmas from Mynewsdesk!

Merry Christmas from Mynewsdesk!

Blog posts   •   Dec 25, 2015 00:00 SGT

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