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#WeArePR: Technology & Advocating change

#WeArePR: Technology & Advocating change

Blog posts   •   Jul 01, 2015 09:30 SGT

​Christine Silfversparre is the 3rd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech. Christine has been working in diverse industries for a number of years. She shares some advice and her experience on advocating change.

Marketers, Communicators & PR folks, what is your Digital PR challenge?

Marketers, Communicators & PR folks, what is your Digital PR challenge?

Blog posts   •   Jun 25, 2015 11:36 SGT

Marketers, Communicators & PR folks, we want to hear from you! Help us out and stand a chance to win an Apple Watch Sport. Of course, you'll get to receive a copy of the survey report after.

Activate your News Centre on Facebook

Activate your News Centre on Facebook

Blog posts   •   Jun 17, 2015 16:14 SGT

Did you know that you can activate your news centre on your Facebook page?

Media-no-image

Creating Value with Content Strategy - Digital Marketing Summit Asia

Blog posts   •   Jun 12, 2015 15:21 SGT

Last week, Julia Tan (Team Lead, Asia) was invited to share about "Creating Value with your Content Strategy". During Julia's presentation, she uncovered two "secrets" of media & influencers that businesses can model after, to build authority in their respective areas, and stand out from the rest.

What does PR mean to a music label executive and to an industrial B2B communicator? ​#WeArePR

What does PR mean to a music label executive and to an industrial B2B communicator? ​#WeArePR

Blog posts   •   Jun 09, 2015 11:45 SGT

Learnings, experiences and advice on PR from a music label executive and to an industrial B2B communicator.

#WeArePR: Interview series with Marketers

#WeArePR: Interview series with Marketers

Blog posts   •   Jun 08, 2015 11:44 SGT

How this influencer is shaping the future of journalism

How this influencer is shaping the future of journalism

Blog posts   •   May 14, 2015 13:00 SGT

A force to be reckoned with in the future of journalism. Step aside, broadcast vans, bulky cameras and satellite dishes. Revolutionising the way of reporting news, Tim became notoriously known in 2011 for his use of social media, drones & mobile technology to livestream the Occupy Wall Street protests.

Youtube - a generation of influencers. What can we learn from them?

Youtube - a generation of influencers. What can we learn from them?

Blog posts   •   May 12, 2015 15:36 SGT

What the Youtube generation reveals about the state of communications - People want to participate - What barriers? (Visual) Entertainment transcend cultures & borders. - YouTube stars more influential than mainstream celebrities?

How Mynewsdesk Created Internet History

How Mynewsdesk Created Internet History

Blog posts   •   Apr 16, 2015 11:30 SGT

Last month, Reddit described the latest campaign we have run at Mynewsdesk as being “part of internet history”. Here's our take on journey towards this little piece of "internet history".

Media-no-image

Copyright issues and adopting Content Licensing in Digital PR

Blog posts   •   Mar 31, 2015 11:36 SGT

On 11 March 2015, about 50 communicators and brand decision makers were gathered at the seminar, "Leverage on Content Licensing for Better Digital PR". Yew Kuin covered topics on copyright law, while Julia discussed the use of licensed content in the brand content strategy.

How do you sustain a great online newsroom?

How do you sustain a great online newsroom?

Blog posts   •   Mar 13, 2015 10:38 SGT

Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.

Toyo Tires on Global PR: 3 challenges and solutions

Toyo Tires on Global PR: 3 challenges and solutions

Blog posts   •   Mar 02, 2015 11:40 SGT

Toyo Tires recently launched viral campaign “ AC Milan vs. Super Car”. Here are 3 challenges the brand faced when it came to Global PR, and how they overcame them.

Influencer Relations: 5 Steps to Getting Started

Influencer Relations: 5 Steps to Getting Started

Blog posts   •   Feb 25, 2015 11:24 SGT

1. Measure 2. Focus 3. Collaborate. 4. Invite creativity 5. Be transparent.

How does an influencer look like?

How does an influencer look like?

Blog posts   •   Feb 03, 2015 11:16 SGT

The explosion of social media has democratised communications. It has levelled the playing field, offering everyone the opportunity to become an influencer. Wait..what exactly is an influencer?

2014. Could this be the year of #hashtags?

2014. Could this be the year of #hashtags?

Blog posts   •   Dec 23, 2014 12:00 SGT

A tumultuous 2014 it has been - I'm not sure about you, but it's a year I've gotten my fix of news from social media more than ever.

Journalist of the month: He went against the digital migration tide

Journalist of the month: He went against the digital migration tide

Blog posts   •   Dec 16, 2014 11:45 SGT

In the last few years, we've seen a number of ​editorial chiefs shift from the NY Times, WSJ to digital news outlets like Yahoo, Buzzfeed and Mashable. In this age of mass Digital Migration, comes along someone like Yeo Hock Chuan, Editor for Lifestyle Magazine "Zan"(赞), who has boldly gone against the tide. 7 years ago, he started with one of Singapore's first interactive online portal OMY.

280k readers & 54,000 instagram followers, Blogger tells you how to pitch to him

280k readers & 54,000 instagram followers, Blogger tells you how to pitch to him

Blog posts   •   Nov 21, 2014 12:03 SGT

An experimentation which made him one of Asia's most popular bloggers and social media influencers. He tells you how to pitch to him.

What Top Technology Brands taught us about Influencer Relations..

What Top Technology Brands taught us about Influencer Relations..

Blog posts   •   Nov 18, 2014 15:00 SGT

How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.

Do you know Catherine? Meet the talented PR Manager in 'Walk & Talk'

Do you know Catherine? Meet the talented PR Manager in 'Walk & Talk'

Blog posts   •   Nov 07, 2014 12:15 SGT

Do you know Catherine? It's Monday and Catherine is helping her colleagues with their communications and PR problems. She keeps her cool and helps out, epitomising how it might feel when a communicator is at the top of their game...

Your press release did not make headlines..Journalists tell you what really matters

Your press release did not make headlines..Journalists tell you what really matters

Blog posts   •   Nov 03, 2014 12:30 SGT

What makes a good story for Forbes, the grandfather of publishing? How does Asia's leading News Broadcast Channel engage emotionally with its audience? Press releases - Are they still relevant? Our media panel shares their views.

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