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Does native advertising have a future?

Does native advertising have a future?

Blog posts   •   Aug 22, 2014 10:00 SGT

Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.

The good old days of PR are over..6 'C's to review strategy

The good old days of PR are over..6 'C's to review strategy

Blog posts   •   Aug 20, 2014 09:00 SGT

How should companies review their PR efforts and kickstart a brand newsroom strategy online? Here is a 6 ‘Cs’ plan to build a content hub for greater engagement and share-of-voice.

6 SEO wins for the brand newsroom approach

6 SEO wins for the brand newsroom approach

Blog posts   •   Aug 11, 2014 11:00 SGT

Search engine optimisation (SEO) is no longer about injecting numerous keywords into your content and using SEO tricks to reach the top of the search results. Instead, you must focus on creating high quality, engaging content that your target audiences will be interested in and would want to share.

Journalist of the month: Singaporean K-pop fan turned news editor

Journalist of the month: Singaporean K-pop fan turned news editor

Blog posts   •   Aug 07, 2014 11:00 SGT

This month, we speak to Singaporean K-pop fan turned owner of a Korean entertainment news site, James Chan, who shared tips on how to pitch stories to lifestyle and entertainment writers.

Twitter's International Marketing Director for APAC, MENA, Canada on ASEAN: "Conversations over campaigns"

Twitter's International Marketing Director for APAC, MENA, Canada on ASEAN: "Conversations over campaigns"

Blog posts   •   Jul 23, 2014 11:00 SGT

Frederique Covington-Corbett (Twitter's international marketing director for APAC, MENA, Canada) believes that brand should target moments, not markets, to appeal to the increasingly younger ASEAN demographic.

Using your newsroom for inbound PR

Using your newsroom for inbound PR

Blog posts   •   Jul 17, 2014 13:00 SGT

Our study with journalists in Asia found that 74% of journalists perform a search first when they receive a press release. At this point, it is vital for them to land on your organisation’s newsroom. When they do arrive at your organisation’s newsroom, can they find what they want?

Mynewsdesk Product Updates, Spring and Summer 2014

Mynewsdesk Product Updates, Spring and Summer 2014

Blog posts   •   Jul 11, 2014 10:42 SGT

Our goal at Mynewsdesk is to develop innovative solutions to the challenges faced by PR and marketing professionals around the world. And the Product team plays a vital part in reaching that goal. We're driven by a desire to improve our product and giving our customers the best possible tools to succeed.

Journalist of the month: Will paid, impartial media eventually die out?

Journalist of the month: Will paid, impartial media eventually die out?

Blog posts   •   Jul 09, 2014 11:30 SGT

This month we talk to Justin Harper, veteran journalist who has spent a decade at Daily Mail and Telegraph. He shares about his deep experiences and observations on how the journalism scene has evolved.

From newsroom to media coverage - Evorich Flooring

From newsroom to media coverage - Evorich Flooring

Blog posts   •   Jun 16, 2014 11:00 SGT

How is Evorich Flooring utilising their newsroom to get the media coverage that they want.

Journalist of the month: Images are really important. More tips on pitching to her here!

Journalist of the month: Images are really important. More tips on pitching to her here!

Blog posts   •   Jun 12, 2014 13:04 SGT

Last month, a client came to us delighted, with a 4-page full colour spread, to story that he had prior published via Evorich's Mynewsdesk newsroom. We got in touch with Senior Writer, Jasmine Goh, to find out on her perspectives as a journalist.

Celebrating the 1 millionth story on Mynewsdesk!

Celebrating the 1 millionth story on Mynewsdesk!

Blog posts   •   Jun 11, 2014 11:30 SGT

Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

Top of the PR pops: May highlights

Top of the PR pops: May highlights

Blog posts   •   Jun 02, 2014 14:18 SGT

It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

Getting a better insight into your PR efforts with analytics

Getting a better insight into your PR efforts with analytics

Blog posts   •   May 29, 2014 10:00 SGT

Where are the visitors to your website coming from? Are they finding what they are looking for, or are they getting frustrated and leaving?

Best in Travel, Tourism & Hospitality - Brand Story-telling Newsrooms

Best in Travel, Tourism & Hospitality - Brand Story-telling Newsrooms

Blog posts   •   May 15, 2014 11:59 SGT

How are brands in the travel, hospitality and tourism industry using their online newsrooms to take control of their PR and communications?

5 new rules of Marketing & 3 steps to take in response to Facebook's slash in organic reach

5 new rules of Marketing & 3 steps to take in response to Facebook's slash in organic reach

Blog posts   •   Apr 30, 2014 15:32 SGT

What are the new rules of Marketing? How do you boost communications? How should you respond to Facebook's slash in organic reach? Hear from Mynewsdesk's Chief Operating Officer, Jonathan Bean, who shared his views at the Internet & Mobile Show Asia.

10 Steps to build your brand newsroom, before getting to top of Google search.

10 Steps to build your brand newsroom, before getting to top of Google search.

Blog posts   •   Apr 09, 2014 09:00 SGT

Can the media find relevant information to supplement their story? With changes in Google’s algorithms, brands must do more than just optimizing their content for search. Before getting on the top of search results, one must first know how to build a brand newsroom. Here are 10 key moves that will help build your brand newsroom to it fullest potential.

Take hold of the World's largest Twitter City by understanding its unique DNA

Take hold of the World's largest Twitter City by understanding its unique DNA

Blog posts   •   Mar 27, 2014 10:51 SGT

Jakarta ranks #1 Twitter city. Indonesia is the 5th biggest country on Google+, and 4th on Facebook. From content to transforming culture - Learn insights on penetrating this phenomenal market.

From newsroom to LinkedIn, with just one click

From newsroom to LinkedIn, with just one click

Blog posts   •   Mar 24, 2014 10:33 SGT

With one click, publish your stories from your media/press centre to LinkedIn, Twitter, Facebook, Wordpress blog and other social channels.

Toshiba's Chief Specialist (Digital Communications) on their PR Strategy

Toshiba's Chief Specialist (Digital Communications) on their PR Strategy

Blog posts   •   Mar 10, 2014 16:58 SGT

In a recent article from Cross Marketing, Chief Specialist Takafumi Arai (Digital Communications & SMART Community) shared insights on Toshiba Corporations’s PR strategy.

Think beyond press releases. The great journalist exodus has begun.

Think beyond press releases. The great journalist exodus has begun.

Blog posts   •   Feb 28, 2014 13:45 SGT

“If there is one thing I want to do, it’s kill off the press releases.” Coming from Coca-Cola Company's digital communications head Ashley Brown, the sound bite proved itself memorable. Beyond the rhetoric and headline-worthy statement, what does his pioneering decision really mean?

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