Blog posts • Jul 20, 2016 11:02 SGT
How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...
Blog posts • Jul 15, 2016 09:48 SGT
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
Blog posts • May 30, 2016 15:21 SGT
In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.
Blog posts • Apr 19, 2016 10:00 SGT
As a communicator, you know that beyond creating great content, the platforms you publish to are critical to the success of your stories. In this post, let’s talk about that important next step - distribution.
Blog posts • Apr 06, 2016 09:00 SGT
March was a big month - for us here at Mynewsdesk, for social media giants and for every digitally-engaged individual out there. The currents of change are too important for brand communicators to ignore. Here's what you need to take note of as you consider your marketing strategy:
Blog posts • Mar 22, 2016 14:30 SGT
This is Part II in a series on exciting, valuable free tools for social media marketers. Think: Supplies of great content for your posts AND free data analysis tools for actionable insights about your audience.
Blog posts • Mar 18, 2016 16:25 SGT
Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.
Blog posts • Mar 18, 2016 09:40 SGT
We’ve condensed what the masters of viral content, social selling and B2B marketing have to say about acing your content strategy.
Blog posts • Mar 04, 2016 09:45 SGT
From Lunar New Year festivities to Valentine’s Day promos, and from live tweets at the Grammys to celebrity coverage of the Oscars, February was a month of big opportunities for marketers. Here’s the lowdown of what we learnt about making the most of event season.
Blog posts • Feb 26, 2016 09:00 SGT
Blog posts • Feb 19, 2016 09:00 SGT
Increase range and gain brand awareness by learning from the strategies of these brands.
Blog posts • Feb 12, 2016 08:30 SGT
Blog posts • Jan 06, 2016 14:54 SGT
As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow?
Blog posts • Dec 21, 2015 09:00 SGT
Just as we wrap up 2015 and look towards the new year, some of us might have already started laying the ground for our PR plans in 2016. Before we start getting overwhelmed with the day-to-day challenges, why not get some inspiration from the #FuturePRoof conversation?
Blog posts • Dec 16, 2015 09:08 SGT
More than 650 hotels across 17 countries to communicate for - how do you overcome the challenge of producing more content with limited resources? Here's a tip from Gaynor Reid, VP for Comms at AccorHotels.