Blog posts • Jan 19, 2017 11:30 SGT
The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.
Blog posts • Jan 09, 2017 10:38 SGT
As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our PR workflow? To help boost your communications, content and coverage, here are our 7 recommended PR resolutions to help you get started in 2017...
Blog posts • Dec 22, 2016 12:05 SGT
Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.
Blog posts • Dec 13, 2016 17:38 SGT
We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.
Blog posts • Oct 26, 2016 10:38 SGT
Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...
Blog posts • Oct 07, 2016 17:54 SGT
A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.
Blog posts • Sep 26, 2016 14:56 SGT
Engagement doesn’t come by itself – you have to create it. Here's how...
Blog posts • Sep 05, 2016 09:16 SGT
The former Head of PR and Earned Media at Brandhouse Group has helped many clients succeed in their communications. One of these clients was Nordic furniture company, Montana. Montana wanted to developed a global presence, and Annette recommended Mynewsdesk to them.
Blog posts • Aug 30, 2016 16:27 SGT
As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.
Blog posts • Aug 23, 2016 11:25 SGT
Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering
Blog posts • Jul 20, 2016 11:02 SGT
How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...
Blog posts • Jul 15, 2016 09:48 SGT
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
Blog posts • May 30, 2016 15:21 SGT
In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.
Blog posts • Apr 19, 2016 10:00 SGT
As a communicator, you know that beyond creating great content, the platforms you publish to are critical to the success of your stories. In this post, let’s talk about that important next step - distribution.
Blog posts • Apr 06, 2016 09:00 SGT
March was a big month - for us here at Mynewsdesk, for social media giants and for every digitally-engaged individual out there. The currents of change are too important for brand communicators to ignore. Here's what you need to take note of as you consider your marketing strategy: