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Journalist of the month: Images are really important. More tips on pitching to her here!

Blog post   •   Jun 12, 2014 13:04 +08

Last month, a client came to us elated, with a copy of SquareRooms. He flipped open the magazine, to a 4-page full colour spread, a story that he had prior published via Evorich's Mynewsdesk newsroom. We decided to dig the story further. We got in touch with Senior Writer, Jasmine Goh, to find out on her perspectives as a journalist.

Jasmine Goh, Senior Writer, SquareRooms

I receive an average of... 20 releases a week.

My main subject areas are... home interiors, furniture, home products, hotels, food and restaurants, tech gadgets. 

The best thing about being a journalist is... knowing everything first!

Share about development process of a story... Through many of the home owners and interior designers we met, I heard about HERF, which is becoming a popular trend in flooring. I did a search on HERF and found that Evorich was leading in this area. I then got in touch with Jacky, the Marketing Director, who quickly provided me with access to Evorich's image library and more information for developing the story.

3 challenges as a journalist...

  1. Unlike other industries which are more fast-moving, it can be a challenge to generate new ideas and identify new trends.
  2. High resolution images
  3. Getting to the press contact and identifying a spokesperson to share more and talk about their products and knowledge in the industry.

What makes a good story for you?
Stories that highlight new products and trends that caters to the local needs

Suggestions to PR / Communications staff...
Provide accessibility to image library by including links in the media release- Be contactable. Sometimes I get interested in a story but don't hear back from a press contact. 

Worst Press release received...
It had only a few sentences, with a collage of images. It should have at least included a link to high-resolution images or a press contact! 

The best time of day to send press releases to me... is anytime really. I check my mail throughout the day. But I always check it in the morning when I reach the office so I suppose early morning would be the best time.

When stories should be pitched to me... I prefer to be contacted via email.


Are you a journalist or blogger? We would like to feature you in this monthly post! Let's have a chat. Email us at or tweet @MynewsdeskAsia.

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