Don’t we all have a story to tell? It goes without saying that brands too of course, would have their own story to tell. One brand’s backstory could be what differentiates it from its competitors, or what makes it memorable; it could also be something that allows the public to connect with on an emotional level. Basically, it is what makes your brand – unique and one of a kind.
Hence, it is no surprise that the inspiration for this year's APPIES theme is – "See the story behind Asia's most successful brands". APPIES 2013 will be focusing on the people behind these inspiring stories. A total of 130 campaign entries from across 15 countries –New Zealand, South Korea, Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Sri Lanka, Singapore, Taiwan, Thailand and Vietnam, were received this year.
35 agencies will showcase their latest and best integrated campaigns for 65 leading brands such as Caltex, Intel, Procter & Gamble, Unilever, Google, Gillette, Coca-Cola, Tiger Beer, Malaysian Airlines, SingTel, Diageo, Pernod Picard, Wrigleys and MARS, among others.
With Asia's top marketers judging and firing questions to presenters, attendees should expect some live action and drama as the assessing panel votes with both their hearts and head on which brands deserve the APPIES medal.
Mynewsdesk Asia is proud to be a Media Partner for APPIES 2013. Organized by the Institute of Advertising Singapore (IAS), APPIES 2013 is supported by SingTel, MediaCorp, Asia Pacific Breweries (APB), MEC and Singapore Press Holdings (SPH) and will be held on 15 & 16 August at the National University of Singapore Society.