At the recent Grammy's, audiences "Shazam - ed" more than a million times, boosting music track sales, and engagement between fans and artistes/bands they love. Shazam did it again, at last night's Superbowl. Fans who Shazamed the Bruno Mars' performance got access to an exclusive video, and could also purchase tickets to his upcoming tour. If you had Shazamed the Bud Light commercial, you would also get to download Afrojack's new single for free.
Reaching out to more than 420 million, and growing by 13 million each month, Shazam is making waves to the entertainment business. It has challenged the traditional sales cycle, and creating a new approach to the way we engage.
Being at the forefront of digital engagement, which calls for real-time responses and efficient communication, Shazam incorporated Mynewsdesk into its daily communications process.
Shazam's PR Manager, Rica Squires, said, "It's given us the flexibility to organise lists according to our needs and the various verticals we work in. Plus it pulls all of the social information, as far as Twitter, LinkedIn and so forth, so they have all of this great information at their finger tips."
For Rica, one of the main benefits of using Mynewsdesk is that it helps her collaborate better with international agencies and improve Shazam's overall media relations.
Watch the video below to hear the other ways Mynewsdesk is helping Rica manage Shazam's PR...
If you still don't know about Shazam...
Shazam is a mobile phone-based music identification app for iOS, Android and Windows 7. Launched in 2000, it now connects more than 420 million people in over 200 countries and 33 languages to the music, TV shows and brands they love.
By using the inbuilt microphone in a mobile phone, Shazam gathers a sample of the music you wish to know more about, and then provides the user with information about the artist, song title and album as well as links to iTunes, YouTube, Spotify and much more.