Blog posts • Jul 17, 2014 13:00 +08
Our study with journalists in Asia found that 74% of journalists perform a search first when they receive a press release. At this point, it is vital for them to land on your organisation’s newsroom. When they do arrive at your organisation’s newsroom, can they find what they want?
Blog posts • Dec 31, 2013 09:00 +08
Like the words from U2 's Electrical Storm, "Let's see colours that have never been seen, Let's go to places no one else has been", an exciting 2014 lies ahead. Before we go there, allow us to thank and celebrate 2013 with you. Happy New Year!
Blog posts • Aug 23, 2013 11:51 +08
We hoped you enjoyed the previous 2 teaser posts on the 2013 Brands and Media (Asia) Engagement Survey Report + Infographic, we’re now on to the teaser for the last section – What makes a good story? It is important to know what makes a good story because if your story isn’t good or interest-worthy then, what difference would it make whether your press release frustrates them or not?
Blog posts • Aug 13, 2013 09:30 +08
Last week, we shared with you tips on how you can make journalists and bloggers (reporters) happy with your media release. Today, let's go to the opposite end of the spectrum and find out what frustrates them. Are you unknowing (or maybe, knowingly) frustrating them?
Blog posts • Jul 31, 2013 10:30 +08
Wonder why your media release didn’t make it to print? Or wish you knew how reporters decide which media release to feature and which one to chuck? We spoke to reporters based in Asia to find out about their likes and dislikes when it comes to receiving media releases from brands. Here’s a sneak peak into our report for tips and tricks (from journalists and bloggers).