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Your press release did not make headlines..Journalists tell you what really matters

Your press release did not make headlines..Journalists tell you what really matters

Blog posts   •   Nov 03, 2014 12:30 +08

What makes a good story for Forbes, the grandfather of publishing? How does Asia's leading News Broadcast Channel engage emotionally with its audience? Press releases - Are they still relevant? Our media panel shares their views.

The Rise of the Brand Newsroom is now in Japanese!

The Rise of the Brand Newsroom is now in Japanese!

Blog posts   •   Sep 25, 2014 10:33 +08

Look no further! We have now translated the rise of the brand newsroom white paper into Japanese.

Should Brands & PR Departments kill the press release? Well..

Should Brands & PR Departments kill the press release? Well..

Blog posts   •   Nov 22, 2013 11:57 +08

Armed with a mission to "kill press releases", Coca-Cola's Ashley Brown believes that companies should ditch corporate releases and start becoming their own media. Should PR departments start taking his advice?

Share Your Stories on LinkedIn from Your Newsroom

Share Your Stories on LinkedIn from Your Newsroom

Blog posts   •   Nov 08, 2013 14:00 +08

Automatically share news releases, blog entries, images, and videos on your company’s LinkedIn page. Publish their stories to multiple social channels, Facebook, Twitter and LinkedIn, within the ease of one click.

Social Media and the Brand Newsroom: What it means for brands and media

Social Media and the Brand Newsroom: What it means for brands and media

Blog posts   •   Oct 23, 2013 16:08 +08

The advent of social media along with digital technology has irrevocably changed the way PR works and how communication is like between brands and media. Digital has without a doubt, brought along (quite literally) a world of possibilities. Brands no longer have to depend solely on traditional media to get their news out; with digital media, they can be their own media company.

Why the brand newsroom will change PR for good

Why the brand newsroom will change PR for good

Blog posts   •   Jun 04, 2013 17:02 +08

Here are 5 reasons why Brand journalism will change traditional PR. We’ve come a long way since the days of Ivy Lee, the “father of PR” and the writer of the first press release in 1906. Fastforward 100 years - to 2006 - an infamous blog post from Tom Foremski commanded: “Die! Press release! Die! Die! Die!” Enter the next-gen newsroom now.

PR, Communication, and Marketing Trends 2012

PR, Communication, and Marketing Trends 2012

Blog posts   •   Dec 05, 2011 15:43 +08

It’s that time of year again! It’s time for the PR, communications, and marketing world to look at the challenges and opportunities ahead. It’s time we determine what’s in store for our businesses, our industry, and our way of working.