Blog posts • Jul 30, 2015 14:20 +08
A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).
Blog posts • Mar 13, 2015 10:38 +08
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.
Blog posts • Oct 08, 2014 12:30 +08
David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.
Blog posts • Aug 11, 2014 11:00 +08
Search engine optimisation (SEO) is no longer about injecting numerous keywords into your content and using SEO tricks to reach the top of the search results. Instead, you must focus on creating high quality, engaging content that your target audiences will be interested in and would want to share.
Blog posts • May 15, 2014 11:59 +08
How are brands in the travel, hospitality and tourism industry using their online newsrooms to take control of their PR and communications?
How do you build your internal newsroom team? Think like how the editor of Financial Times or Vogue would.
Blog posts • Feb 19, 2014 09:10 +08
Think like how the editor of Financial Times or Vogue would. Gear up your brand to be social and study this model, which will eventually build brand loyalty, customer retention and new sales.
Blog posts • Nov 08, 2013 14:00 +08
Automatically share news releases, blog entries, images, and videos on your company’s LinkedIn page. Publish their stories to multiple social channels, Facebook, Twitter and LinkedIn, within the ease of one click.
Blog posts • Oct 23, 2013 16:08 +08
The advent of social media along with digital technology has irrevocably changed the way PR works and how communication is like between brands and media. Digital has without a doubt, brought along (quite literally) a world of possibilities. Brands no longer have to depend solely on traditional media to get their news out; with digital media, they can be their own media company.
Blog posts • Jun 04, 2013 17:02 +08
Here are 5 reasons why Brand journalism will change traditional PR. We’ve come a long way since the days of Ivy Lee, the “father of PR” and the writer of the first press release in 1906. Fastforward 100 years - to 2006 - an infamous blog post from Tom Foremski commanded: “Die! Press release! Die! Die! Die!” Enter the next-gen newsroom now.