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​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 26, 2016 10:38 +08

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 27, 2016 11:16 +08

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

The Natural Next Step in Your Content Marketing Strategy

The Natural Next Step in Your Content Marketing Strategy

Blog posts   •   Apr 19, 2016 10:00 +08

As a communicator, you know that beyond creating great content, the platforms you publish to are critical to the success of your stories. In this post, let’s talk about that important next step - distribution.

Great FREE Tools You Need for Your Social Media Campaign: Part II

Great FREE Tools You Need for Your Social Media Campaign: Part II

Blog posts   •   Mar 22, 2016 14:30 +08

This is Part II in a series on exciting, valuable free tools for social media marketers. Think: Supplies of great content for your posts AND free data analysis tools for actionable insights about your audience.

#100million: How One Voice Can Reach 100 Million People

#100million: How One Voice Can Reach 100 Million People

Blog posts   •   Mar 18, 2016 16:25 +08

Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.

The Best of Seasonal Marketing: Lessons from February

The Best of Seasonal Marketing: Lessons from February

Blog posts   •   Mar 04, 2016 09:45 +08

​From Lunar New Year festivities to Valentine’s Day promos, and from live tweets at the Grammys to celebrity coverage of the Oscars, February was a month of big opportunities for marketers. Here’s the lowdown of what we learnt about making the most of event season.

The Free Tools You Need for Your Social Media Campaign: Part I
7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

Blog posts   •   Jan 06, 2016 14:54 +08

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow?

Brand Storytelling - Is your newsroom up to the task? Take this quiz

Brand Storytelling - Is your newsroom up to the task? Take this quiz

Blog posts   •   Oct 16, 2015 11:30 +08

We got "Newsroom Grade: A" on "How effective is your online newsroom?" What about u? #newsroomquiz #PR

Decoded: #BrandNewsroom Jargon

Decoded: #BrandNewsroom Jargon

Blog posts   •   Oct 06, 2015 15:43 +08

“API’s”, “tags”, "Canonical URLs" - what are they exactly, and how to leverage on them for a optimized content hub?

Peugeot: Driving Web Traffic With Mynewsdesk

Peugeot: Driving Web Traffic With Mynewsdesk

Blog posts   •   Sep 18, 2015 11:24 +08

​What Can We Learn From YOUR Newsrooms?

​What Can We Learn From YOUR Newsrooms?

Blog posts   •   Aug 24, 2015 10:11 +08

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due!

Copyright issues and adopting Content Licensing in Digital PR

Blog posts   •   Mar 31, 2015 11:36 +08

On 11 March 2015, about 50 communicators and brand decision makers were gathered at the seminar, "Leverage on Content Licensing for Better Digital PR". Yew Kuin covered topics on copyright law, while Julia discussed the use of licensed content in the brand content strategy.

What Top Technology Brands taught us about Influencer Relations..

What Top Technology Brands taught us about Influencer Relations..

Blog posts   •   Nov 18, 2014 15:00 +08

How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.

PR has moved: This is where we tell our story, with no pretence - #brandnewsroom

PR has moved: This is where we tell our story, with no pretence - #brandnewsroom

Blog posts   •   Sep 29, 2014 16:09 +08

100 communicators joined us online with @robertalmqvist & @maxtb last week. Here's what you missed.

The Rise of the Brand Newsroom is now in Japanese!

The Rise of the Brand Newsroom is now in Japanese!

Blog posts   •   Sep 25, 2014 10:33 +08

Look no further! We have now translated the rise of the brand newsroom white paper into Japanese.

The good old days of PR are over..6 'C's to review strategy

The good old days of PR are over..6 'C's to review strategy

Blog posts   •   Aug 20, 2014 09:00 +08

How should companies review their PR efforts and kickstart a brand newsroom strategy online? Here is a 6 ‘Cs’ plan to build a content hub for greater engagement and share-of-voice.

6 SEO wins for the brand newsroom approach

6 SEO wins for the brand newsroom approach

Blog posts   •   Aug 11, 2014 11:00 +08

Search engine optimisation (SEO) is no longer about injecting numerous keywords into your content and using SEO tricks to reach the top of the search results. Instead, you must focus on creating high quality, engaging content that your target audiences will be interested in and would want to share.

Using your newsroom for inbound PR

Using your newsroom for inbound PR

Blog posts   •   Jul 17, 2014 13:00 +08

Our study with journalists in Asia found that 74% of journalists perform a search first when they receive a press release. At this point, it is vital for them to land on your organisation’s newsroom. When they do arrive at your organisation’s newsroom, can they find what they want?

10 Steps to build your brand newsroom, before getting to top of Google search.

10 Steps to build your brand newsroom, before getting to top of Google search.

Blog posts   •   Apr 09, 2014 09:00 +08

Can the media find relevant information to supplement their story? With changes in Google’s algorithms, brands must do more than just optimizing their content for search. Before getting on the top of search results, one must first know how to build a brand newsroom. Here are 10 key moves that will help build your brand newsroom to it fullest potential.