Blog posts • Oct 26, 2016 10:38 +08
Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...
Blog posts • Apr 19, 2016 10:00 +08
As a communicator, you know that beyond creating great content, the platforms you publish to are critical to the success of your stories. In this post, let’s talk about that important next step - distribution.
Blog posts • Mar 22, 2016 14:30 +08
This is Part II in a series on exciting, valuable free tools for social media marketers. Think: Supplies of great content for your posts AND free data analysis tools for actionable insights about your audience.
Blog posts • Mar 18, 2016 16:25 +08
Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.
Blog posts • Mar 04, 2016 09:45 +08
From Lunar New Year festivities to Valentine’s Day promos, and from live tweets at the Grammys to celebrity coverage of the Oscars, February was a month of big opportunities for marketers. Here’s the lowdown of what we learnt about making the most of event season.
Blog posts • Feb 26, 2016 09:00 +08
Blog posts • Jan 06, 2016 14:54 +08
As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow?
Blog posts • Oct 16, 2015 11:30 +08
We got "Newsroom Grade: A" on "How effective is your online newsroom?" What about u? #newsroomquiz #PR
Blog posts • Aug 24, 2015 10:11 +08
Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due!
Blog posts • Mar 31, 2015 11:36 +08
On 11 March 2015, about 50 communicators and brand decision makers were gathered at the seminar, "Leverage on Content Licensing for Better Digital PR". Yew Kuin covered topics on copyright law, while Julia discussed the use of licensed content in the brand content strategy.
Blog posts • Nov 18, 2014 15:00 +08
How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.
Blog posts • Sep 29, 2014 16:09 +08
100 communicators joined us online with @robertalmqvist & @maxtb last week. Here's what you missed.
Blog posts • Sep 25, 2014 10:33 +08
Look no further! We have now translated the rise of the brand newsroom white paper into Japanese.
Blog posts • Aug 20, 2014 09:00 +08
How should companies review their PR efforts and kickstart a brand newsroom strategy online? Here is a 6 ‘Cs’ plan to build a content hub for greater engagement and share-of-voice.
Blog posts • Aug 11, 2014 11:00 +08
Search engine optimisation (SEO) is no longer about injecting numerous keywords into your content and using SEO tricks to reach the top of the search results. Instead, you must focus on creating high quality, engaging content that your target audiences will be interested in and would want to share.
Blog posts • Jul 17, 2014 13:00 +08
Our study with journalists in Asia found that 74% of journalists perform a search first when they receive a press release. At this point, it is vital for them to land on your organisation’s newsroom. When they do arrive at your organisation’s newsroom, can they find what they want?
Blog posts • Apr 09, 2014 09:00 +08
Can the media find relevant information to supplement their story? With changes in Google’s algorithms, brands must do more than just optimizing their content for search. Before getting on the top of search results, one must first know how to build a brand newsroom. Here are 10 key moves that will help build your brand newsroom to it fullest potential.