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Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

Blog posts   •   Feb 22, 2017 10:15 +08

2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...

Using Mynewsdesk to support inbound tourism goals

Using Mynewsdesk to support inbound tourism goals

Blog posts   •   Feb 16, 2017 09:29 +08

How can communications support inbound tourism goals? Japanese railway company, Tobu Railway, started using Mynewsdesk as part of their strategy late last year. Group Communications Head, Kenji Aoyagi, explained their communications approach to promote inbound tourism.

A quick intro to Digital PR

A quick intro to Digital PR

Blog posts   •   Dec 13, 2016 17:38 +08

We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 26, 2016 10:38 +08

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

Blog posts   •   Oct 07, 2016 17:54 +08

A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.

Agency helps client go global with Mynewsdesk

Agency helps client go global with Mynewsdesk

Blog posts   •   Sep 05, 2016 09:16 +08

The former Head of PR and Earned Media at Brandhouse Group has helped many clients succeed in their communications. One of these clients was Nordic furniture company, Montana. Montana wanted to developed a global presence, and Annette recommended Mynewsdesk to them.

How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

Blog posts   •   Aug 23, 2016 11:25 +08

Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering

7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

Blog posts   •   Jan 06, 2016 14:54 +08

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow?

Decoded: #BrandNewsroom Jargon

Decoded: #BrandNewsroom Jargon

Blog posts   •   Oct 06, 2015 15:43 +08

“API’s”, “tags”, "Canonical URLs" - what are they exactly, and how to leverage on them for a optimized content hub?

Peugeot: Driving Web Traffic With Mynewsdesk

Peugeot: Driving Web Traffic With Mynewsdesk

Blog posts   •   Sep 18, 2015 11:24 +08

SEO Dos & Don'ts | Advice From The Newsroom Experts

SEO Dos & Don'ts | Advice From The Newsroom Experts

Blog posts   •   Sep 03, 2015 09:43 +08

SEO Dos & Don'ts from our product developers. Maximise exposure, interest and engagement. What better way, than to hear from the folks who have gotten their hands dirty!

Transforming PR workflow for a Telecommunications company

Transforming PR workflow for a Telecommunications company

Blog posts   •   Aug 26, 2015 09:47 +08

Telia Denmark, part of one of the largest telecommunications companies in the Nordics uses Mynewsdesk to ease their PR workflow. PR Manager David explains how Mynewsdesk helped his organisation ease and improve their workflow and communications.

Mynewsdesk Product Updates, Spring and Summer 2014

Mynewsdesk Product Updates, Spring and Summer 2014

Blog posts   •   Jul 11, 2014 10:42 +08

Our goal at Mynewsdesk is to develop innovative solutions to the challenges faced by PR and marketing professionals around the world. And the Product team plays a vital part in reaching that goal. We're driven by a desire to improve our product and giving our customers the best possible tools to succeed.

Getting a better insight into your PR efforts with analytics

Getting a better insight into your PR efforts with analytics

Blog posts   •   May 29, 2014 10:00 +08

Where are the visitors to your website coming from? Are they finding what they are looking for, or are they getting frustrated and leaving?

From newsroom to LinkedIn, with just one click

From newsroom to LinkedIn, with just one click

Blog posts   •   Mar 24, 2014 10:33 +08

With one click, publish your stories from your media/press centre to LinkedIn, Twitter, Facebook, Wordpress blog and other social channels.

Toshiba's Chief Specialist (Digital Communications) on their PR Strategy

Toshiba's Chief Specialist (Digital Communications) on their PR Strategy

Blog posts   •   Mar 10, 2014 16:58 +08

In a recent article from Cross Marketing, Chief Specialist Takafumi Arai (Digital Communications & SMART Community) shared insights on Toshiba Corporations’s PR strategy.

3 Keys to Social Media success. See how this brand brings Barclays Premier league to its 181k fans #TellYourStory

3 Keys to Social Media success. See how this brand brings Barclays Premier league to its 181k fans #TellYourStory

Blog posts   •   Feb 26, 2014 13:05 +08

With more than 20 social channels in 7 languages and 181,000 fans to manage, blogger-turned-Social Media Manager shares tips to social media success. Learn how QNET brings its fans closer to the Barclays Premier League Match between Manchester United and Swansea.

Mynewsdesk tunes up Shazam's digital comms

Mynewsdesk tunes up Shazam's digital comms

Blog posts   •   Feb 04, 2014 09:08 +08

At the recent Grammy's, audiences "Shazam - ed" more than a million times, boosting music track sales, and engagement between fans and artistes/bands they love. Shazam did it again, at last night's Superbowl. Being at the forefront of digital, which calls for real-time responses and efficient communication, Shazam incorporated Mynewsdesk into its communications process.

Share Your Stories on LinkedIn from Your Newsroom

Share Your Stories on LinkedIn from Your Newsroom

Blog posts   •   Nov 08, 2013 14:00 +08

Automatically share news releases, blog entries, images, and videos on your company’s LinkedIn page. Publish their stories to multiple social channels, Facebook, Twitter and LinkedIn, within the ease of one click.