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Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

Blog posts   •   Feb 22, 2017 10:15 +08

2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...

7 Steps To An Effective Digital PR Strategy

7 Steps To An Effective Digital PR Strategy

Blog posts   •   Jan 23, 2017 15:40 +08

Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

Blog posts   •   Jan 19, 2017 11:30 +08

The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.

8 New Year's Resolutions For PRs & Content Creators

8 New Year's Resolutions For PRs & Content Creators

Blog posts   •   Jan 09, 2017 10:38 +08

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our PR workflow? To help boost your communications, content and coverage, here are our 7 recommended PR resolutions to help you get started in 2017...

Influencer relations - The easy way to get an audience

Influencer relations - The easy way to get an audience

Blog posts   •   Dec 22, 2016 12:05 +08

Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 26, 2016 10:38 +08

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

How to Earn Millions in Media Reach

How to Earn Millions in Media Reach

Blog posts   •   Oct 25, 2016 09:38 +08

Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

Blog posts   •   Oct 07, 2016 17:54 +08

A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Blog posts   •   Sep 26, 2016 14:56 +08

Engagement doesn’t come by itself – you have to create it. Here's how...

7 Step Guide To Evergreen Content

7 Step Guide To Evergreen Content

Blog posts   •   Aug 30, 2016 16:27 +08

As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 27, 2016 14:26 +08

Blog posts, news stories, press releases, images, videos, live streams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

The Digital Rebirth Of Pokémon & What It’s Taught Marketers

The Digital Rebirth Of Pokémon & What It’s Taught Marketers

Blog posts   •   Jul 20, 2016 11:02 +08

How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 15, 2016 09:48 +08

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 27, 2016 11:16 +08

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

Has the value of the press release changed?

Has the value of the press release changed?

Blog posts   •   Jun 22, 2016 16:24 +08

Mynewsdesk hosted an expert group of panellist representing key stakeholders within the communications industry of Singapore to discuss their views on the journalism industry.

#100million: How One Voice Can Reach 100 Million People

#100million: How One Voice Can Reach 100 Million People

Blog posts   •   Mar 18, 2016 16:25 +08

Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.

Merry Christmas from Mynewsdesk!

Merry Christmas from Mynewsdesk!

Blog posts   •   Dec 25, 2015 00:00 +08

Get to know our new features

Get to know our new features

Blog posts   •   Nov 13, 2015 14:20 +08

Here at Mynewsdesk, we strive to ensure your communications is at its best. We focus on constantly improving our platform and make frequent updates to improve your user experience and bolster the strength of your newsroom.

​What Can We Learn From YOUR Newsrooms?

​What Can We Learn From YOUR Newsrooms?

Blog posts   •   Aug 24, 2015 10:11 +08

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due!

How To Build Your #BrandNewsroom

How To Build Your #BrandNewsroom

Blog posts   •   Jul 30, 2015 14:20 +08

A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).