Blog posts • Feb 22, 2017 10:15 +08
2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...
Blog posts • Jan 23, 2017 15:40 +08
Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.
Blog posts • Jan 19, 2017 11:30 +08
The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.
Blog posts • Jan 09, 2017 10:38 +08
As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our PR workflow? To help boost your communications, content and coverage, here are our 7 recommended PR resolutions to help you get started in 2017...
Blog posts • Dec 22, 2016 12:05 +08
Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.
Blog posts • Oct 26, 2016 10:38 +08
Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...
Blog posts • Oct 07, 2016 17:54 +08
A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.
Blog posts • Sep 26, 2016 14:56 +08
Engagement doesn’t come by itself – you have to create it. Here's how...
Blog posts • Aug 30, 2016 16:27 +08
As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.
Blog posts • Jul 20, 2016 11:02 +08
How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...
Blog posts • Jul 15, 2016 09:48 +08
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
Blog posts • Mar 18, 2016 16:25 +08
Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.
Blog posts • Aug 24, 2015 10:11 +08
Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due!
Blog posts • Jul 30, 2015 14:20 +08
A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).