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Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 15, 2016 09:48 +08

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

​What Can We Learn From YOUR Newsrooms?

​What Can We Learn From YOUR Newsrooms?

Blog posts   •   Aug 24, 2015 10:11 +08

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due!

How do you sustain a great online newsroom?

How do you sustain a great online newsroom?

Blog posts   •   Mar 13, 2015 10:38 +08

Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.

9 PR Horror Stories : Halloween Special

9 PR Horror Stories : Halloween Special

Blog posts   •   Oct 31, 2014 10:05 +08

As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption.

PR has moved: This is where we tell our story, with no pretence - #brandnewsroom

PR has moved: This is where we tell our story, with no pretence - #brandnewsroom

Blog posts   •   Sep 29, 2014 16:09 +08

100 communicators joined us online with @robertalmqvist & @maxtb last week. Here's what you missed.

The Rise of the Brand Newsroom is now in Japanese!

The Rise of the Brand Newsroom is now in Japanese!

Blog posts   •   Sep 25, 2014 10:33 +08

Look no further! We have now translated the rise of the brand newsroom white paper into Japanese.

The good old days of PR are over..6 'C's to review strategy

The good old days of PR are over..6 'C's to review strategy

Blog posts   •   Aug 20, 2014 09:00 +08

How should companies review their PR efforts and kickstart a brand newsroom strategy online? Here is a 6 ‘Cs’ plan to build a content hub for greater engagement and share-of-voice.

From newsroom to media coverage - Evorich Flooring

From newsroom to media coverage - Evorich Flooring

Blog posts   •   Jun 16, 2014 11:00 +08

How is Evorich Flooring utilising their newsroom to get the media coverage that they want.

Celebrating the 1 millionth story on Mynewsdesk!

Celebrating the 1 millionth story on Mynewsdesk!

Blog posts   •   Jun 11, 2014 11:30 +08

Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

Top of the PR pops: May highlights

Top of the PR pops: May highlights

Blog posts   •   Jun 02, 2014 14:18 +08

It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

"Small Data": buzzword for 2014?

"Small Data": buzzword for 2014?

Blog posts   •   Jan 15, 2014 10:02 +08

How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights.

Should Brands & PR Departments kill the press release? Well..

Should Brands & PR Departments kill the press release? Well..

Blog posts   •   Nov 22, 2013 11:57 +08

Armed with a mission to "kill press releases", Coca-Cola's Ashley Brown believes that companies should ditch corporate releases and start becoming their own media. Should PR departments start taking his advice?

How to tell good stories in PR, and why it matters

How to tell good stories in PR, and why it matters

Blog posts   •   Sep 11, 2013 14:30 +08

To help pinpoint what makes for good PR storytelling, and why it is important, I asked PR experts to share their wisdom.

BooksActually - More than just your regular bookstore #TellYourStory

BooksActually - More than just your regular bookstore #TellYourStory

Blog posts   •   Sep 02, 2013 16:48 +08

Nestled amongst the mishmash of old and new in Tiong Bahru Estate, one of Singapore’s oldest estates, lies the charmingly quaint bookstore – BooksActually. Hardly your typical bookstore, each customer embarks (or continues) their literary journey together with BooksActually. And for some others, it was the place where love transpired (we have one to share in the later paragraphs!)

We have new product updates!

We have new product updates!

Blog posts   •   Aug 26, 2013 09:46 +08

We have a couple of product updates for you guys! Read on for more details.

Is your story a good story? What makes one?

Is your story a good story? What makes one?

Blog posts   •   Aug 23, 2013 11:51 +08

We hoped you enjoyed the previous 2 teaser posts on the 2013 Brands and Media (Asia) Engagement Survey Report + Infographic, we’re now on to the teaser for the last section – What makes a good story? It is important to know what makes a good story because if your story isn’t good or interest-worthy then, what difference would it make whether your press release frustrates them or not?

APPIES 2013: Celebrating the best marketing ideas in Asia

APPIES 2013: Celebrating the best marketing ideas in Asia

Blog posts   •   Aug 21, 2013 16:49 +08

An annual festival to celebrate the best marketing ideas in Asia, this 2-day long event recognizes 100 of the most brilliant and inspiring brand campaign ideas and invites these brands to present their campaign. However, only 10 out of this 100 will then go on to win the APPIES Gold Medals. The fast-paced, no fluff ‘4-6-10’ format of the APPIES is what makes it so distinctively exciting.

Are you frustrating journalists and bloggers with your media release?

Are you frustrating journalists and bloggers with your media release?

Blog posts   •   Aug 13, 2013 09:30 +08

Last week, we shared with you tips on how you can make journalists and bloggers (reporters) happy with your media release. Today, let's go to the opposite end of the spectrum and find out what frustrates them. Are you unknowing (or maybe, knowingly) frustrating them?

Get tips from journalists & bloggers on how to make them happy!

Get tips from journalists & bloggers on how to make them happy!

Blog posts   •   Jul 31, 2013 10:30 +08

Wonder why your media release didn’t make it to print? Or wish you knew how reporters decide which media release to feature and which one to chuck? We spoke to reporters based in Asia to find out about their likes and dislikes when it comes to receiving media releases from brands. Here’s a sneak peak into our report for tips and tricks (from journalists and bloggers).

DMAS – Digital PR in your Sales Strategy

DMAS – Digital PR in your Sales Strategy

Blog posts   •   Jul 29, 2013 16:18 +08

Mynewsdesk recently gave a keynote speech at DMAS on the topic of digital PR, content marketing and best practices. We looked at how blogs and social forums are popping up while publishing houses are shutting down rapidly. Combining this, with the fact that, consumers love, AND demand instant response, it becomes increasingly important for any brand to develop a ‘social newsroom’