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Download The Press Release Refresher For PR Pros

Download The Press Release Refresher For PR Pros

Blog posts   •   Nov 04, 2015 09:30 +08

Press, Release, Rewind: learn the ​best press release practices​ and brush up on your existing skill set.

What does PR mean to a music label executive and to an industrial B2B communicator? ​#WeArePR

What does PR mean to a music label executive and to an industrial B2B communicator? ​#WeArePR

Blog posts   •   Jun 09, 2015 11:45 +08

Learnings, experiences and advice on PR from a music label executive and to an industrial B2B communicator.

#WeArePR: Interview series with Marketers

#WeArePR: Interview series with Marketers

Blog posts   •   Jun 08, 2015 11:44 +08

How does an influencer look like?

How does an influencer look like?

Blog posts   •   Feb 03, 2015 11:16 +08

The explosion of social media has democratised communications. It has levelled the playing field, offering everyone the opportunity to become an influencer. Wait..what exactly is an influencer?

280k readers & 54,000 instagram followers, Blogger tells you how to pitch to him

280k readers & 54,000 instagram followers, Blogger tells you how to pitch to him

Blog posts   •   Nov 21, 2014 12:03 +08

An experimentation which made him one of Asia's most popular bloggers and social media influencers. He tells you how to pitch to him.

What Top Technology Brands taught us about Influencer Relations..

What Top Technology Brands taught us about Influencer Relations..

Blog posts   •   Nov 18, 2014 15:00 +08

How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.

Do you know Catherine? Meet the talented PR Manager in 'Walk & Talk'

Do you know Catherine? Meet the talented PR Manager in 'Walk & Talk'

Blog posts   •   Nov 07, 2014 12:15 +08

Do you know Catherine? It's Monday and Catherine is helping her colleagues with their communications and PR problems. She keeps her cool and helps out, epitomising how it might feel when a communicator is at the top of their game...

Your press release did not make headlines..Journalists tell you what really matters

Your press release did not make headlines..Journalists tell you what really matters

Blog posts   •   Nov 03, 2014 12:30 +08

What makes a good story for Forbes, the grandfather of publishing? How does Asia's leading News Broadcast Channel engage emotionally with its audience? Press releases - Are they still relevant? Our media panel shares their views.

9 PR Horror Stories : Halloween Special

9 PR Horror Stories : Halloween Special

Blog posts   •   Oct 31, 2014 10:05 +08

As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption.

PR has moved: This is where we tell our story, with no pretence - #brandnewsroom

PR has moved: This is where we tell our story, with no pretence - #brandnewsroom

Blog posts   •   Sep 29, 2014 16:09 +08

100 communicators joined us online with @robertalmqvist & @maxtb last week. Here's what you missed.

"Small Data": buzzword for 2014?

"Small Data": buzzword for 2014?

Blog posts   •   Jan 15, 2014 10:02 +08

How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights.

How to tell good stories in PR, and why it matters

How to tell good stories in PR, and why it matters

Blog posts   •   Sep 11, 2013 14:30 +08

To help pinpoint what makes for good PR storytelling, and why it is important, I asked PR experts to share their wisdom.

BooksActually - More than just your regular bookstore #TellYourStory

BooksActually - More than just your regular bookstore #TellYourStory

Blog posts   •   Sep 02, 2013 16:48 +08

Nestled amongst the mishmash of old and new in Tiong Bahru Estate, one of Singapore’s oldest estates, lies the charmingly quaint bookstore – BooksActually. Hardly your typical bookstore, each customer embarks (or continues) their literary journey together with BooksActually. And for some others, it was the place where love transpired (we have one to share in the later paragraphs!)

We have new product updates!

We have new product updates!

Blog posts   •   Aug 26, 2013 09:46 +08

We have a couple of product updates for you guys! Read on for more details.

Is your story a good story? What makes one?

Is your story a good story? What makes one?

Blog posts   •   Aug 23, 2013 11:51 +08

We hoped you enjoyed the previous 2 teaser posts on the 2013 Brands and Media (Asia) Engagement Survey Report + Infographic, we’re now on to the teaser for the last section – What makes a good story? It is important to know what makes a good story because if your story isn’t good or interest-worthy then, what difference would it make whether your press release frustrates them or not?

APPIES 2013: Celebrating the best marketing ideas in Asia

APPIES 2013: Celebrating the best marketing ideas in Asia

Blog posts   •   Aug 21, 2013 16:49 +08

An annual festival to celebrate the best marketing ideas in Asia, this 2-day long event recognizes 100 of the most brilliant and inspiring brand campaign ideas and invites these brands to present their campaign. However, only 10 out of this 100 will then go on to win the APPIES Gold Medals. The fast-paced, no fluff ‘4-6-10’ format of the APPIES is what makes it so distinctively exciting.

Are you frustrating journalists and bloggers with your media release?

Are you frustrating journalists and bloggers with your media release?

Blog posts   •   Aug 13, 2013 09:30 +08

Last week, we shared with you tips on how you can make journalists and bloggers (reporters) happy with your media release. Today, let's go to the opposite end of the spectrum and find out what frustrates them. Are you unknowing (or maybe, knowingly) frustrating them?

Get tips from journalists & bloggers on how to make them happy!

Get tips from journalists & bloggers on how to make them happy!

Blog posts   •   Jul 31, 2013 10:30 +08

Wonder why your media release didn’t make it to print? Or wish you knew how reporters decide which media release to feature and which one to chuck? We spoke to reporters based in Asia to find out about their likes and dislikes when it comes to receiving media releases from brands. Here’s a sneak peak into our report for tips and tricks (from journalists and bloggers).

DMAS – Digital PR in your Sales Strategy

DMAS – Digital PR in your Sales Strategy

Blog posts   •   Jul 29, 2013 16:18 +08

Mynewsdesk recently gave a keynote speech at DMAS on the topic of digital PR, content marketing and best practices. We looked at how blogs and social forums are popping up while publishing houses are shutting down rapidly. Combining this, with the fact that, consumers love, AND demand instant response, it becomes increasingly important for any brand to develop a ‘social newsroom’

Guide to PR & Social Media for SMEs: Are you getting your money's worth in PR expenditure

Guide to PR & Social Media for SMEs: Are you getting your money's worth in PR expenditure

Blog posts   •   Jul 11, 2013 09:30 +08

Mynewsdesk commissioned a survey amongst SMEs in the UK and the results suggests that although SMEs are embracing social media networks, they lack the expertise and tools to engage with key journalists and influencers. They are not making PR work for them effectively and cost-efficiently. To address these issues, Mynewsdesk produced a 16-page guide to PR & Social Media for SMEs.