Blog posts • Jun 09, 2015 11:45 +08
Learnings, experiences and advice on PR from a music label executive and to an industrial B2B communicator.
Blog posts • Nov 21, 2014 12:03 +08
An experimentation which made him one of Asia's most popular bloggers and social media influencers. He tells you how to pitch to him.
Blog posts • Nov 18, 2014 15:00 +08
How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.
Blog posts • Nov 07, 2014 12:15 +08
Do you know Catherine? It's Monday and Catherine is helping her colleagues with their communications and PR problems. She keeps her cool and helps out, epitomising how it might feel when a communicator is at the top of their game...
Blog posts • Nov 03, 2014 12:30 +08
What makes a good story for Forbes, the grandfather of publishing? How does Asia's leading News Broadcast Channel engage emotionally with its audience? Press releases - Are they still relevant? Our media panel shares their views.
Blog posts • Sep 29, 2014 16:09 +08
100 communicators joined us online with @robertalmqvist & @maxtb last week. Here's what you missed.
Blog posts • Sep 11, 2013 14:30 +08
To help pinpoint what makes for good PR storytelling, and why it is important, I asked PR experts to share their wisdom.
Blog posts • Sep 02, 2013 16:48 +08
Nestled amongst the mishmash of old and new in Tiong Bahru Estate, one of Singapore’s oldest estates, lies the charmingly quaint bookstore – BooksActually. Hardly your typical bookstore, each customer embarks (or continues) their literary journey together with BooksActually. And for some others, it was the place where love transpired (we have one to share in the later paragraphs!)
Blog posts • Aug 23, 2013 11:51 +08
We hoped you enjoyed the previous 2 teaser posts on the 2013 Brands and Media (Asia) Engagement Survey Report + Infographic, we’re now on to the teaser for the last section – What makes a good story? It is important to know what makes a good story because if your story isn’t good or interest-worthy then, what difference would it make whether your press release frustrates them or not?
Blog posts • Aug 21, 2013 16:49 +08
An annual festival to celebrate the best marketing ideas in Asia, this 2-day long event recognizes 100 of the most brilliant and inspiring brand campaign ideas and invites these brands to present their campaign. However, only 10 out of this 100 will then go on to win the APPIES Gold Medals. The fast-paced, no fluff ‘4-6-10’ format of the APPIES is what makes it so distinctively exciting.
Blog posts • Aug 13, 2013 09:30 +08
Last week, we shared with you tips on how you can make journalists and bloggers (reporters) happy with your media release. Today, let's go to the opposite end of the spectrum and find out what frustrates them. Are you unknowing (or maybe, knowingly) frustrating them?
Blog posts • Jul 31, 2013 10:30 +08
Wonder why your media release didn’t make it to print? Or wish you knew how reporters decide which media release to feature and which one to chuck? We spoke to reporters based in Asia to find out about their likes and dislikes when it comes to receiving media releases from brands. Here’s a sneak peak into our report for tips and tricks (from journalists and bloggers).
Blog posts • Jul 29, 2013 16:18 +08
Mynewsdesk recently gave a keynote speech at DMAS on the topic of digital PR, content marketing and best practices. We looked at how blogs and social forums are popping up while publishing houses are shutting down rapidly. Combining this, with the fact that, consumers love, AND demand instant response, it becomes increasingly important for any brand to develop a ‘social newsroom’
Blog posts • Jul 11, 2013 09:30 +08
Mynewsdesk commissioned a survey amongst SMEs in the UK and the results suggests that although SMEs are embracing social media networks, they lack the expertise and tools to engage with key journalists and influencers. They are not making PR work for them effectively and cost-efficiently. To address these issues, Mynewsdesk produced a 16-page guide to PR & Social Media for SMEs.