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How Mynewsdesk Created Internet History

How Mynewsdesk Created Internet History

Blog posts   •   Apr 16, 2015 11:30 +08

Last month, Reddit described the latest campaign we have run at Mynewsdesk as being “part of internet history”. Here's our take on journey towards this little piece of "internet history".

Toyo Tires on Global PR: 3 challenges and solutions

Toyo Tires on Global PR: 3 challenges and solutions

Blog posts   •   Mar 02, 2015 11:40 +08

Toyo Tires recently launched viral campaign “ AC Milan vs. Super Car”. Here are 3 challenges the brand faced when it came to Global PR, and how they overcame them.

Influencer Relations: 5 Steps to Getting Started

Influencer Relations: 5 Steps to Getting Started

Blog posts   •   Feb 25, 2015 11:24 +08

1. Measure 2. Focus 3. Collaborate. 4. Invite creativity 5. Be transparent.

How does an influencer look like?

How does an influencer look like?

Blog posts   •   Feb 03, 2015 11:16 +08

The explosion of social media has democratised communications. It has levelled the playing field, offering everyone the opportunity to become an influencer. Wait..what exactly is an influencer?

What Top Technology Brands taught us about Influencer Relations..

What Top Technology Brands taught us about Influencer Relations..

Blog posts   •   Nov 18, 2014 15:00 +08

How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.

Your press release did not make headlines..Journalists tell you what really matters

Your press release did not make headlines..Journalists tell you what really matters

Blog posts   •   Nov 03, 2014 12:30 +08

What makes a good story for Forbes, the grandfather of publishing? How does Asia's leading News Broadcast Channel engage emotionally with its audience? Press releases - Are they still relevant? Our media panel shares their views.

Journalist of the month: Singaporean K-pop fan turned news editor

Journalist of the month: Singaporean K-pop fan turned news editor

Blog posts   •   Aug 07, 2014 11:00 +08

This month, we speak to Singaporean K-pop fan turned owner of a Korean entertainment news site, James Chan, who shared tips on how to pitch stories to lifestyle and entertainment writers.

Journalist of the month: Will paid, impartial media eventually die out?

Journalist of the month: Will paid, impartial media eventually die out?

Blog posts   •   Jul 09, 2014 11:30 +08

This month we talk to Justin Harper, veteran journalist who has spent a decade at Daily Mail and Telegraph. He shares about his deep experiences and observations on how the journalism scene has evolved.

Journalist of the month: Images are really important. More tips on pitching to her here!

Journalist of the month: Images are really important. More tips on pitching to her here!

Blog posts   •   Jun 12, 2014 13:04 +08

Last month, a client came to us delighted, with a 4-page full colour spread, to story that he had prior published via Evorich's Mynewsdesk newsroom. We got in touch with Senior Writer, Jasmine Goh, to find out on her perspectives as a journalist.

3 Keys to Social Media success. See how this brand brings Barclays Premier league to its 181k fans #TellYourStory

3 Keys to Social Media success. See how this brand brings Barclays Premier league to its 181k fans #TellYourStory

Blog posts   •   Feb 26, 2014 13:05 +08

With more than 20 social channels in 7 languages and 181,000 fans to manage, blogger-turned-Social Media Manager shares tips to social media success. Learn how QNET brings its fans closer to the Barclays Premier League Match between Manchester United and Swansea.

Mynewsdesk tunes up Shazam's digital comms

Mynewsdesk tunes up Shazam's digital comms

Blog posts   •   Feb 04, 2014 09:08 +08

At the recent Grammy's, audiences "Shazam - ed" more than a million times, boosting music track sales, and engagement between fans and artistes/bands they love. Shazam did it again, at last night's Superbowl. Being at the forefront of digital, which calls for real-time responses and efficient communication, Shazam incorporated Mynewsdesk into its communications process.

The Changi Airport Orchestra: Good service goes miles, literally #TellYourStory

The Changi Airport Orchestra: Good service goes miles, literally #TellYourStory

Blog posts   •   Dec 06, 2013 14:29 +08

As the world’s most awarded airport with more than 450 accolades since it opened in 1981, Changi Airport is without a doubt, Singapore’s pride and joy. Its accolades however, are not won solely based on having features like the Kinetic Rain Sculpture (which is also billed as the world’s largest kinetic sculpture) or the Butterfly Garden.

Meet Changi Airport's Changi Experience Agents: When the solution finds you #TellYourStory

Meet Changi Airport's Changi Experience Agents: When the solution finds you #TellYourStory

Blog posts   •   Oct 29, 2013 09:46 +08

If you ever find yourself lost or looking for help in Changi Airport, don’t be surprised if you find a lady dressed in a cheery, bright fuchsia pink blazer (or a guy decked in a smart, purple blazer) walking up to you. Known as the Changi Experience Agents (CEAs), they are definitely aptly named as the airport places utmost importance on each passenger’s experience in the airport.

Brand Engagement: Start with a cuppa coffee #TellYourStory

Brand Engagement: Start with a cuppa coffee #TellYourStory

Blog posts   •   Oct 18, 2013 14:43 +08

How do you present your brand experience to audiences? Start with a cuppa coffee. Find out how Sennheiser engage youths through coffee culture.

BooksActually - More than just your regular bookstore #TellYourStory

BooksActually - More than just your regular bookstore #TellYourStory

Blog posts   •   Sep 02, 2013 16:48 +08

Nestled amongst the mishmash of old and new in Tiong Bahru Estate, one of Singapore’s oldest estates, lies the charmingly quaint bookstore – BooksActually. Hardly your typical bookstore, each customer embarks (or continues) their literary journey together with BooksActually. And for some others, it was the place where love transpired (we have one to share in the later paragraphs!)