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Transforming PR workflow for a Telecommunications company

Blog post   •   Aug 26, 2015 09:47 +08

When David Engstrøm took over the role of PR Manager at Telia Denmark, he was faced with a relatively common problem: a lack of time and the need to distribute timely content to relevant influencers. To relieve the pressure on his team and their workflow, the PR Manager decided to try Mynewsdesk to build whole stories for journalists in an easy way. 

"I like the whole idea of journalists pulling their stories, rather than us pushing the story."

And he hasn't looked back...

In the below video, David explains how Mynewsdesk helped his organisation ease and improve their workflow and communications.

“I would definitely recommend Mynewsdesk… I get the three numbers I need. And the fact that I get these numbers allows me to report to my boss on how we are doing but also make it easier for me to make proactive choices of what we need to do in the future.”


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