Dedicated to high level knowledge exchange amongst senior CMOs & brand decision makers across industry segments, the 2-day CMO Asia consists of:
· Asia's Best Employer Brands
· CMO Asia Awards for Excellence in Branding and Marketing
· Asia's Best B-School Awards
· Achievers & Leaders award, across sectors: Manufacturing & Quality, CSR, Hospitality, Social Media
Here are 5 reasons why Brand journalism will change traditional PR. We’ve come a long way since the days of Ivy Lee, the “father of PR” and the writer of the first press release in 1906. Fastforward 100 years - to 2006 - an infamous blog post from Tom Foremski commanded: “Die! Press release! Die! Die! Die!” Enter the next-gen newsroom now.