Press Releases • May 08, 2018 10:00 +08
Only one out of five journalists are open to working for brands, according to a report that Mynewsdesk releases today. It’s the fourth report from the annual journalist survey, and it explores journalists views on brand journalism and what companies need to do to attract new talent.
Press Releases • Mar 15, 2018 10:00 +08
PR SaaS company Mynewsdesk and Ragan Communications partner to make digital PR and communications easy for brand communicators across the U.S. The partnership is announced by Mark Ragan, Ragan Communications CEO, at the Social Media Conference in Orlando later today.
Press Releases • Feb 22, 2018 10:00 +08
Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.
Press Releases • Feb 14, 2018 10:00 +08
Mynewsdesk can confirm a strong year in 2017. According CEO Mattias Malmström, the success is due to continued international growth - and Mynewsdesk currently have users in over 100 countries.
Blog posts • Jan 31, 2018 10:00 +08
It’s that time again - ‘New Year, New You’. We all wake up on January 1st with a determination to be ‘better’; we set ourselves resolutions to improve fitness, eat healthier and generally get on top of things. But sometimes these promises are tough to stick to. And that can be the same in an industry like PR and Communications. This is why it’s important to set yourself SMART goals:
News • Jan 12, 2018 10:00 +08
Today, Mynewsdesk is releasing the second part of this year’s journalist survey - “A Case of Overconfidence”. And the message is clear - journalists are far from satisfied with the quality of the content they receive from PR professionals.
Blog posts • Jan 12, 2018 10:00 +08
With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:
Blog posts • Dec 13, 2017 10:00 +08
Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.
Blog posts • Nov 16, 2017 10:00 +08
A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?
Blog posts • Nov 13, 2017 11:00 +08
A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.
Blog posts • Sep 26, 2017 10:00 +08
The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.
Press Releases • Sep 19, 2017 10:00 +08
50% of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. Over 3,000 journalists and PR professionals participated in the global survey to share their views on the media industry in 2017 and its future.
Blog posts • Aug 29, 2017 10:00 +08
Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.
Blog posts • Aug 22, 2017 10:00 +08
Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!
Blog posts • Aug 14, 2017 10:10 +08
Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.
Blog posts • Jul 17, 2017 11:00 +08
The PR Workflow is a continuous process. It’s a guide on what you need to do and how to do it to succeed with your communications and PR. How you determine success depends on you and your organization. However, your ultimate goal, irrespective of industry or size of the organization, is to ensure that your story both gets told and heard to the right audience at the right time.
Blog posts • Jul 12, 2017 11:00 +08
If you don't measure the impact of your PR strategy, how can you be sure that your efforts are worthwhile? Measurement is vital to assessing the impact of a PR campaign in sufficient detail to allow you to optimize your strategy.