Influencers are nothing new - celebrities, respected analysts and journalists with loyal audiences have been around for aeons. Right from possibly the first-ever influencer endorsement in 1800s, brands have always tapped on their influencers' network to market their products. In the recent years, the rise and global adoption of social media platforms by consumers has even further amplified the reach of these influencers.
In our survey across 400 communicators, we found that only one in three communicators paid influencers. 2% them do so all of the time, and 64% never pay. Results also show that 56% fail to achieve positive results with their influencers.
Identifying and working with your influencers is an essential part of the modern PR workflow. Influencer relations can take your brand to the next level by increasing your credibility, awareness, loyalty and sales in a highly effective and authentic way.
Want to find out more about how you can harness the power of influencers for your business? Learn more about employing influencers in meaningful ways and actively involving them in your business. Download the full report "Influencer Relations 3.0: The New Rules of PR Engagement".