BLACK+DECKER, the leading global brand of consumer power tools and home improvement solutions has launched 16 digital brand newsrooms across its regional markets in Europe, Northern America, Australia and New Zealand. This move is part of its recent rebranding efforts after over 100 years of heritage in the industry.
Recognising the need for efficient, integrated branding communications, Mike Simpson, BLACK+DECKER marketing director, Europe, Australia & New Zealand, commented, “The Mynewsdesk newsrooms are now integral to our digital PR strategy. The platform enables our communications teams to provide local content directly to key stakeholders more efficiently, and with a single click, share it to social media channels and publish it on our web site. The system also allows us to maintain consistency within BLACK+DECKER media communications across the region.”
Other than facilitating effective brand communication with consumers, the Mynewsdesk platform also acts as a hub for brand content internally, decreasing resource duplication.
To view the full press release on how BLACK+DECKER efficiently communicates with stakeholders through Mynewsdesk, click here.
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