Our clients can now track who checked their stories out, and build on initial attraction.
Knowing your reader's identity can unlock tremendous marketing opportunities.
With our latest newsroom feature, emailing stories to your distribution list can go beyond a one-way communication.
We now have statistics enabling you to spot the exact person who shows interest in your brand, along with their email addresses. It keeps record of who read your email or clicked any attached links - the precious contacts you would otherwise miss.
This means you can direct your marketing and PR efforts to specific influencers for follow-up engagement, with a better chance of success.
To view these statistics, choose one of your releases under Detailed Statistics. Then click on the link in the email statistics overview.
1. Choose to email the stories automatically through “Publish” or manually through “Network”.
2. Check back to find out who viewed or clicked on links in your email!
Join us as Pro and Plus customers to enjoy this cutting-edge feature. Find out more on our guides on newsroom features at http://www.mynewsdesk.com/sg/mynewsdesksg/latest_news/tag/customer-success#filter-list-items