More organisations are now recognising the content marketing trend, and are beginning to jump on the bandwagon to obtain more effective results. How could organisations take content marketing further, and integrate efforts with their communications strategy?
Award-winning editor and digital media consultant Jon Bernstein (formerly from UK's New Statesman and Channel 4 News), discusses about this in the white paper, The Rise of the Brand Newsroom. This white paper uncovers the concept of the brand newsroom approach, and how it is related to key PR trends like brand journalism, storytelling and real-time content marketing.
Tell me about brand newsroom approach. How does it help me as a brand communicator?
Brands like Shazam, Moneysupermarket.com, Oslo airport have taken up the brand newsroom approach, modelling their communications team like an editorial team of a traditional newspaper or broadcast newsroom. The aim is to create and publish high quality and timely content on behalf of their organisation.
Learn how the brand newsroom has helped them deal with everything from media relations to crisis communications here, in The Rise of the Brand Newsroom. Build your organisation's newsroom and follow 8 simple tips for making it a success.Other contributors include leading communications experts such as Stephen Waddington, President of the CIPR and Ketchum's Digital and Social media Director, Will Sturgeon, Executive Director of GolinHarris, Neville Hobson, Consultant and co-presenter of the For Immediate Release podcast, and many more, provide insights into the latest trends in PR and give their advice on putting them into practice.
Download the white paper and start building your brand newsroom. Click here.