We had a chat with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.
How does the media prefer to receive L'Oréal's news & multimedia assets? A journalist recommended Mynewsdesk to Cathrine while she was investigating their preferences.
Before Mynewsdesk, L'Oréal Norway only had an image library to refer the media to. Now their online newsroom showcases all their news, documents, images, videos, events and social media channels in one search engine optimised space.
With Mynewsdesk as a "media house", Cathrine now has full control over the stories that go out.
Watch L'Oréal's case study video to hear how the PR department is starting to work more like a media company and measuring success...
Check out L'Oréal Norway's newsroom:
Is it just an online newsroom?
No, behind a Mynewsdesk online newsroom is a quick, easy and fun-to-play-with platform that enables over 5,000 companies to manage their content and distribute it to their website, media lists and social channels in one go. Comms pros also use it to build and dynamically manage rich social-profile media lists as well as measuring the effectiveness of each story with our built-in analytics tool.
This piece was first published here.