We caught up with Jacintha Verdegaal, EMEAR Marketing Manager at Cisco Services, to find out how their Mynewsdesk newsroom is supporting their digital communications strategy.
Jacintha's main marketing objective is to show key stakeholders which include the media, analysts and partners what Cisco Services has to offer. Their brand newsroom is used to feature their latest technology as well as expertise through their thought leading content.
In the interview, she goes on to explain that Mynewsdesk is perfect for experimenting with content marketing and building your organisation as a social brand. It's easy-to-use, set-up and cost effective.
We were very pleased to hear that Mynewsdesk has supported an evolution in the way Cisco Services' marketing communications team thinks and works on a daily basis. Now if they have a good story to tell, they publish it immediately.
When asked what advice she would offer to communication professionals who are considering working with Mynewsdesk, Jacintha very cooly responded with a "Just do it!"
Watch Cisco Services' case study video below:
Check out Cisco Services' newsroom:
Check out Cisco's media library and social channels:
This article originally appeared in the Mynewsdesk UK newsroom
If you'd like to see how our newsroom can enhance yet simplify your communications strategy, then please do feel free to get in touch for a free consultation, with Phyllicia See, at email@example.com
Also, check out our latest white paper The rise of the brand newsroom which gives in depth advice along with a step by step guide on building your own brand newsroom.