Dear PR Person, Do You Still Use Outlook to Send a Press Release?

Media Release
3 October 2011

SINGAPORE – MyNewsDesk, which provides cloud based software to manage a newsroom online, is now based in Singapore. This extremely popular software has deeply penetrated the Northern European market and changed the way media there receive information, and provided a platform for PR practitioners to not only more deeply engage the media, but to easily interface with search and social media.

MyNewsDesk not only publishes information to a list, it can create a Newsroom on your Facebook page and you can choose to publish to your Facebook Newsroom, or Wall, as well as to any social media account, like Twitter, YouTube, Flickr, Slideshare, or your blog. You only have to upload your videos, images, files and information to publish once. MyNewsDesk helps you populate the other channels, saving you considerable time and effort.

Another joy of using MyNewsDesk is its ability to let you select who you send the release to. So not only can you have multiple lists, you can choose individuals in those lists to send your information to.

MyNewsDesk also impacts your Search Engine Optimisation (SEO) metrics because you can add keyword tags to your release and coupled with the SEO that MyNewsDesk use for their website, your news release rapidly bumps up in search engines. 

The media love companies that use MyNewsDesk because not only do they receive your news, they instantly can view a rich variety of information about your company in the email – video, images, blog, microblog and other feeds. That you can also attach a word copy of your news release, biographies and fact sheets along with the release means that the writer or editor doesn’t have to hunt you down for information and you are more likely to get great editorial. 

Visit http://www.youtube.com/watch?v=cYxuNT1gOAo to view a quick video about MyNewsDesk, or contact Robin Lim at MyNewsDesk in Singapore for more information and an introductory presentation.

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