Mynewsdesk CEO Peter Ingman will discuss the role of the printed word in the digital media landscape. Together with executives from The Wall Street Journal Digital Network and FT.com, he will take part in a panel discussion entitled Reinventing Print, at ad:tech Singapore 2011, an annual exhibition of interactive and digital marketing.
The digital age is here but the publishing industry giants are hesitant to decide which path will best accommodate new digital distribution channels.
While a number of the world's leading newspapers, such as The Financial Times and The Wall Street Journal, have chosen to set up a pay-wall system and charge for their online content (whether accessed through the web or through apps), others publishing houses, such as The Guardian and The Strait Times, grant access to their content for free. The New York Times is in a class of its own and has already managed to establish, abolish and reinstate a pay-wall.
During the panel discussion at ad:tech Singapore, three prominent publishing companies will discuss their strategies in the new digital media landscape. The speakers will be Peter Ingman, CEO of Mynewsdesk, along with Olivier Legrand, General Manager, Asia Pacific, of The Wall Street Journal Digital Network and Rob Grimshaw, Managing Director, of FT.com.
”We are interested in gaining a better understanding of what influences a consumer to download a news app or a digital magazine, and what they are willing to pay for,” says Peter Ingman. ”Our hypothesis is that there are many factors that must interact with unique multimedia content.”
“How important is style and functionality in the reading experience? I believe that using a pay-wall to make readers pay for exclusive content is the wrong path to take. I hope that the discussion panel will provide some enlightenment.”
The panel discussion on the theme of Reinventing Print will be led by Michael Smith Jr., Head of Global Tech Initiatives, Yahoo! Southeast Asia, and held Thursday, June 16th from 2:25 p.m. to 3:15 p.m., at ad:tech Singapore, Suntech Convention Centre.
UPDATE: Now you can view all presentations, workshops, and panel discussions held at ad:tech Singapore online.
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