Who will you invite to your next release party? Mynewsdesk knows.

Mynewsdesk - the Swedish entrepreneurial driven new school pr-tool company - has today launched a new version of its monitoring feature called Explore. This is not a media database, as PR pros’ are used to. Frankly, it is not a monitoring tool like anything else on the market. This feature allows PR practitioners to truly discover people who are expressing themselves on the web as it pertains to their business. But it does not stop there; the unique part of this particular feature is its interaction with the Analyze, Network, and Publish features. 

Let me guess, your social network has grown bigger and bigger lately? In private life, sometimes it’s difficult to find people that really matter within this network. You’ve got tons of relations, connections, and so called friends. But in the bitter end - who can you count on when things go bananas? And even if nothing goes wrong, wouldn’t you like an amusing, super interesting, extraordinarily fascinating time together with someone? Who are they? How do you take care of these people? In other words: Who will you invite to your next party? And what will you serve?

PR practitioners - invite these people to your party - and serve them

As PR practitioners and marketers, you have to ask yourself the same questions? Who really matters to your business? It’s perfectly fine with thousands of, so called likes, followers, visitors, etc, but at the end of the day, you can’t engage with all of them, right? You’ve got to take care of the 100, 200 maybe 300 individuals that matter most to you. Serving these people like you never served anyone else before. Yes - some of them might be powerful journalists with great influence on their readers. But some of them are for sure industry spokesmen, bloggers, thought leaders, social evangelists, customers, partners and others. People with authority. People with great networks. And - don’t forget - people that think you and your business are great. In other words: Who will you invite to your next release party? And what will you serve?

These people not only want - they need - the information advantage to be someone. They need their authority, which is the currency of power.

People ask me: "How many journalists do you got?" And I use to say: "Well - how many are they on the web?"

The PR industry has been driven by the mission to find great solutions that help find people that matter the most. So far, the most common solution offered has been the media database from third party suppliers, perhaps in combination with further research. 

PR pros are starting to find out that these databases are far to outdated, and even worse, they don’t include all of these people that matter. The social web just overturned these old school tools and approaches.

People ask me: "How many journalists do you got?" And I use to say: "Well - how many are they on the web?"

How are the new school marketers working?  They are starting to listen to people that express themselves on the web, figuring out who really matter, connecting with them and treating these people like they are long lost friends.

Mynewsdesk Explore helps PR practitioners to find the people that really matters

When the PR pros’ find interesting people, check what they’ve been writing about, check their influence scores, etc, they simply drag these people into their contacts lists or invite them directly to their professional network on Mynewsdesk.  Now, PR pros have the opportunity to send out exclusive information so that their networks receive information before others. Of course, anyone can follow a company on Mynewsdesk, without being directly invited, which will give these followers access to the most up-to-date material from the company. But still, if followers would like the VIP-material; get the information before others; these stakeholders have got to be a part of the selected few. And vice versa - when the PR staff finds the most influential people in their industry, these guys might not be interested to even following, because the neither the company, or the company’s material, is interesting enough. 

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/Kristofer - founder of Mynewsdesk