Subjects: PR, Communication
7 Takeaways from Content Marketing Masterclass
Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.
How do you sustain a great online newsroom?
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.
What Top Technology Brands taught us about Influencer Relations..
How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.
9 PR Horror Stories : Halloween Special
As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption.
How do you manage your Influencer Relations?
How do you manage your influencer relations? Let us know and stand a chance to win a brand new Kindle Fire HD!
The Rise of the Brand Newsroom is now in Japanese!
Look no further! We have now translated the rise of the brand newsroom white paper into Japanese.
Journalist of the month: Think of yourself as a newsmaker and the journalist as a curator
This month, we talk to Asha Phillips, founder of the social media news consulting firm Verily Media. She shares with us her views on how the industry has changed in the past decade when she first started as a journalist and some tips for communicators.
"Mynewsdesk has changed the way we work" says Cisco Services' Marketing Manager
We caught up with Jacintha Verdegaal, EMEAR Marketing Manager at Cisco Services, to find out how their Mynewsdesk newsroom is supporting their digital communications strategy.
Journalist of the month: Singaporean K-pop fan turned news editor
This month, we speak to Singaporean K-pop fan turned owner of a Korean entertainment news site, James Chan, who shared tips on how to pitch stories to lifestyle and entertainment writers.
Twitter's International Marketing Director for APAC, MENA, Canada on ASEAN: "Conversations over campaigns"
Frederique Covington-Corbett (Twitter's international marketing director for APAC, MENA, Canada) believes that brand should target moments, not markets, to appeal to the increasingly younger ASEAN demographic.
Mynewsdesk Product Updates, Spring and Summer 2014
Our goal at Mynewsdesk is to develop innovative solutions to the challenges faced by PR and marketing professionals around the world. And the Product team plays a vital part in reaching that goal. We're driven by a desire to improve our product and giving our customers the best possible tools to succeed.
Journalist of the month: Will paid, impartial media eventually die out?
This month we talk to Justin Harper, veteran journalist who has spent a decade at Daily Mail and Telegraph. He shares about his deep experiences and observations on how the journalism scene has evolved.
From newsroom to media coverage - Evorich Flooring
How is Evorich Flooring utilising their newsroom to get the media coverage that they want.
Celebrating the 1 millionth story on Mynewsdesk!
Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!
Top of the PR pops: May highlights
It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...
Getting a better insight into your PR efforts with analytics
Where are the visitors to your website coming from? Are they finding what they are looking for, or are they getting frustrated and leaving?
What's your view on the future of communications?
We want to hear your views on the future of the communications industry from a modern communications professional such as yourself! Completing this quick survey will contribute to the insights we're gathering from hundreds of communicators. This information will be used to create a concise report for you, so you can keep a step ahead. One lucky respondent will stand a chance to win a prize!
Best in Travel, Tourism & Hospitality - Brand Story-telling Newsrooms
How are brands in the travel, hospitality and tourism industry using their online newsrooms to take control of their PR and communications?
5 new rules of Marketing & 3 steps to take in response to Facebook's slash in organic reach
What are the new rules of Marketing? How do you boost communications? How should you respond to Facebook's slash in organic reach? Hear from Mynewsdesk's Chief Operating Officer, Jonathan Bean, who shared his views at the Internet & Mobile Show Asia.
10 Steps to build your brand newsroom, before getting to top of Google search.
Can the media find relevant information to supplement their story? With changes in Google’s algorithms, brands must do more than just optimizing their content for search. Before getting on the top of search results, one must first know how to build a brand newsroom. Here are 10 key moves that will help build your brand newsroom to it fullest potential.