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Twitter's International Marketing Director for APAC, MENA, Canada on ASEAN: "Conversations over campaigns"

Twitter's International Marketing Director for APAC, MENA, Canada on ASEAN: "Conversations over campaigns"

Blog posts   •   Jul 23, 2014 11:00 +08

Frederique Covington-Corbett (Twitter's international marketing director for APAC, MENA, Canada) believes that brand should target moments, not markets, to appeal to the increasingly younger ASEAN demographic.