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56% fail to achieve positive results with their influencers

56% fail to achieve positive results with their influencers

News   •   May 06, 2015 10:49 +08

One in three communicators paid influencers. 2% them do so all of the time, and 64% never pay. 56% fail to achieve positive results with their influencers. Find out more about how you can harness the power of influencers for your business in the full report "Influencer Relations 3.0: The New Rules of PR Engagement".

How do you manage your Influencer Relations?

How do you manage your Influencer Relations?

News   •   Sep 26, 2014 10:54 +08

How do you manage your influencer relations? Let us know and stand a chance to win a brand new Kindle Fire HD!

Blog posts View all 5 hits

How this influencer is shaping the future of journalism

How this influencer is shaping the future of journalism

Blog posts   •   May 14, 2015 13:00 +08

A force to be reckoned with in the future of journalism. Step aside, broadcast vans, bulky cameras and satellite dishes. Revolutionising the way of reporting news, Tim became notoriously known in 2011 for his use of social media, drones & mobile technology to livestream the Occupy Wall Street protests.

Youtube - a generation of influencers. What can we learn from them?

Youtube - a generation of influencers. What can we learn from them?

Blog posts   •   May 12, 2015 15:36 +08

What the Youtube generation reveals about the state of communications - People want to participate - What barriers? (Visual) Entertainment transcend cultures & borders. - YouTube stars more influential than mainstream celebrities?

Influencer Relations: 5 Steps to Getting Started

Influencer Relations: 5 Steps to Getting Started

Blog posts   •   Feb 25, 2015 11:24 +08

1. Measure 2. Focus 3. Collaborate. 4. Invite creativity 5. Be transparent.

How does an influencer look like?

How does an influencer look like?

Blog posts   •   Feb 03, 2015 11:16 +08

The explosion of social media has democratised communications. It has levelled the playing field, offering everyone the opportunity to become an influencer. Wait..what exactly is an influencer?