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Marketing, PR and communication trends 2012 - Decentralise social media

Video   •   Dec 05, 2011 16:45 +08

Mynewsdesk's Jonathan Bean presents one of Mynewsdesk's predicted marketing, PR and communication trends of 2012 and what these trends mean to the communicator. Should social media be controlled by the marketing/communication department or is decentralizing social media to all departments the key to success? Jonathan argues that every employee should be a brand ambassador.
License Creative Commons Attribution (?)
Video length 3:02

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