Marketing, PR and communication trends 2012 - Decentralise social media

Video  •  Dec 05, 2011 16:45 SGT

Mynewsdesk's Jonathan Bean presents one of Mynewsdesk's predicted marketing, PR and communication trends of 2012 and what these trends mean to the communicator. Should social media be controlled by the marketing/communication department or is decentralizing social media to all departments the key to success? Jonathan argues that every employee should be a brand ambassador.
License Creative Commons Attribution
Video length 3:02

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