Speaking at Marketing’s PR Asia 2015 conference, Shweta Shukla, director of communications & government affairs – Asia Pacific, Kimberly-Clark, presented thoughts on how a company can implement effective CSR policies that enhance corporate reputations.
At Kimberly-Clark, strategic partnerships are established with various NGOs and social entrepreneurs to increase participation for its CSR initiatives both at the local and national level. This has helped to forge a new, profitable and more sustainable business future for both Kimberly-Clark and the communities that it has adopted as part of its CSR strategy. One example is its recent partnership with Charities Aid Foundation (CAF) India to fund potentially life-saving programs across India – which is most impacted by sanitation issues.
Read here to find out more about why companies should embrace CSR.