Harvard Business Review’s recent article on China’s WeChat, titled “Secrets of Century-Old Kimberly-Clark: Giving Consumers the Softest and Most Gentle Experience”, takes readers on a journey of Kimberly-Clark’s continuous innovation and commitment to deliver the best essential products to consumers at different life stages.
Founded in 1872, Kimberly-Clark is intrinsically linked to household paper products, having pioneered the bathroom tissue on a roll (1890), feminine pads (1920), facial tissue (1924) and disposable training and youth pants (1989). In the author’s words, “by understanding the history of Kimberly-Clark, you will know the origins of household paper and its evolution over time.”
More than a century on, Kimberly-Clark continues to lead with innovation built on deep consumer understanding, from Huggies® platinum diapers that bring best-in-class care to Chinese babies, Depend adult diapers that improve the lives of patients with urinary incontinence, and Kotex that delivers innovative experiences to women.
The original story (in Chinese) is available here.