More of the world’s babies are born in APAC than any other region in the world. That makes it a highly competitive place for baby and childcare brands such as Huggies.
To succeed, brands need to be distinct and even a little bit polarizing to appeal to an audience of mums who are mostly millennials and very digitally savvy.
In an article published on Campaign Asia, Rahul Asthana, regional marketing director for baby and child care, digital and ecommerce at Kimberly-Clark Asia-Pacific, discusses how social listening is providing a new route into the deep challenges of motherhood.
Read more at Campaign Asia.